Gen Y marketing expert and radio personality, Bret Bernhoft, asked me to appear on his new radio program, The Face of Media. Naturally, I agreed. What self-respecting ad blogger wouldn't want to quaff an IPA while dishing on the future of media? The show is also available on Archive.org and iTunes. The recording took place at The Green Dragon (now owned by Rogue) in SE Portland, a favorite spot for the technorati …
Forget Your Reel, Let Me See Your Show
Agency holding company MDC Partners is moving into TV production, and its new company, Shout Media, is already developing a show for Bravo called "Pregnant In Heels." Miles Nadal, MDC's CEO, says marketers are "consistently seeking new and inventive platforms to deliver immersive brand engagement, entertainment and ongoing interaction with consumers." (Actually, I don't think he speaks like that, but his press …
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In New York, There’s No Comparison
The Wall Street Journal will launch its New York edition in April. Today, The New York Times responded to Rupe, his minions and to those who might want to advertise in this new edition. The paper's "Numbers" campaign, developed in-house, showcases The Times's size and strength among women, business professionals and art enthusiasts in the New York market while citing The Times's expansive reach online. "The New York …
A Well Engineered Message At An Oportune Time
Agency: RPA/Santa Monica …
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Hertz Puts Pretty Young People And Voices In Their Cars
Hertz's new "Journey On" campaign was developed by DDB around the idea that "the most important journey is yours." To bring the campaign to life, Hertz features singer/songwriter Amy Regan in one of the spots. Amy stars and performs her song "Carry On," which tells the story of her real life journey as an artist. The other spot features the music of Colin Hay, but Hay does not appear in the commercial. …
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It’s A Wrap. Or Is It?
On the heels of last week's well publicized dismissals of two prominent film critics, The New York Times wonders if classic trade publishing, as practiced by Variety and its younger rival, The Hollywood Reporter, can survive these tough times. "Having something that is valuable enough to pay for is the trick," said Martin Kaplan, the director of the Norman Lear Center for the study of entertainment and society at the …
SXSW Can Be Overly Social Even For The Most Social
I feel Brogan's pain here. No one wants to be used. Plus, the whole idea of limited access (to a party in this case) runs counter to one of the Web's main attributes. …
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Clients Pay For Reaction, Not Proaction
Another week, another poll in Adweek that shows how agencies are lacking. The complaints are all too familiar, but a new poll of client executives finds that agencies still aren't proactive enough and need to make more of an effort to grasp the business challenges that clients face. Asked to identify their top sources of frustration with agencies, the execs pointed to "more reactive than proactive" above all else, …
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Episodic Content Continues To Grow On the Web
Bertolli's new web series, "Into the Heart of Italy," features Rocco DiSpirito, Marisa Tomei and Dan Cortese on a journey to uncover the secrets of Italy's passion for food and life. Day One: Lucca @ Yahoo! Video According to Ad Age: Unilever, along with media agency MindShare Entertainment, has produced what have arguably become web video's biggest branded success stories. It started in 2007 with "In the …
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Brand Loyalty Is Tough To Measure, Until You Convert It Into Sales
James Cherkoff of Modern Marketing has a new and interesting take on David Ogilvy's admonition, "We sell, or else." That most crucial aspect of markets and marketing, the Point-Of-Purchase (P-o-P) is changing quickly and in some very surprising ways. In doing so, this shift is throwing light on some long-standing weaknesses of the marketing industry, whilst throwing down new challenges. Even the forward-looking …
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