South By Southwest Interactive wrapped up on Tuesday, and there’s mixed opinion on the conference’s enduring value. Jolie O’Dell, who just announced she is leaving her job at Read Write Web, says SXSW sucks and she won’t be going back for more. This year, I spent most of my time trying to avoid being harassed, […]
Google makes running your company’s ads, or your clients’ ads, on national TV look easy. So easy, in fact, that it raised the suspicions of Slate’s ad critic, Seth Stevenson. Stevenson wanted to take Google TV ads for a spin. So, Slate created a bizarre TV ad that advertises nothing in particular, and directs viewers […]
I keep finding articles on how big Google is, and what a threat Google presents to competition. By competition, the complainers often mean Microsoft, an odd thing considering Microsoft’s monopoly on the desktop and the legal troubles the company has faced as a consequence. Microsoft got Google’s attention in Ohio recently, when a routine collections […]
Gary Vaynerchuk was prank called at 5:00 am while in Austin for SXSW. Listen to how he handles it. The dude is quick. Vaynerchuk says, “What I think is interesting here is we now live in a very transparent world and every interaction maybe recorded. The question is, if I handled this differently would it […]
Red Bull’s new $220 million Major League Soccer arena in Harrison, N.J., opens this weekend when the New York Red Bulls line up in an exhibition match with Santos FC. According to The Wall Street Journal, the arena, paid for without a loan, represents the biggest and most visible foreign investment ever made in professional […]
According to The New York Times, the new Kotex campaign from the New York office of JWT is ruffling some network feathers. Apparently, three different networks informed JWT it could not use the word “vagina” in the ads, which led the agency back to the editing booth. “It’s very funny because the whole spot is […]
Regarding the spot above, Greg Ketchum, Executive Creative Director, Ogilvy New York said, “We wanted to educate business leaders on the importance of data, provide some context for its proliferation, and suggest the enormous opportunities that lie within it.” Learn more at IBM’s Smarter Planet microsite.
Ad Age is reporting on the vanishing line between content and advertising, and using Dr. Pepper’s spot last week on NBC’s “30 Rock,” as an example. Yes, it’s true, in the early days of TV, networks were happy to mix commerce and content, with talk-show hosts also serving as pitchmen. Many of them do that […]