Small Businesses Don’t Like Rogue Consumers’ Negative Opinions

Consumer generated content gets a lot of media attention these days, but there’s one form of CGC that’s generating bad feelings and legal action. According to The New York Times, consumer review site, Yelp, has been hit with three class-action lawsuits from businesses claiming that Yelp sales representatives tried to press the businesses into advertising […]

Consumers Who Make Commercials Are Not Typical Consumers

Shannon Stephaniuk of Glossy was just saying the other day how tired she is of Doritos’ user generated videos. So when her friend, director Aleysa Young, shared her spot for Doritos Viralcity, she was worried that she’d hate it. But she didn’t.

Dr. Pepper Used To Be Famous For This Kind Of Thing

[via TV Spot Blog]

Thousands Of Followers, But A Handful Of Friends

Umair Haque, Director of the Havas Media Lab, wasn’t very popular with the digerati last week in Austin, but his article about the social media bubble on Harvard Business Review is sparking some interest. The “relationships” at the heart of the social bubble aren’t real because they’re not marked by mutual investment. At most, they’re […]

On Being An Owner

Darryl Ohrt, writing for Ad Age’s Small Agency Diary, discusses the reasons that led him to sell his agency to Source Marketing (Plaid is now called Humongo). One of his reasons: ownership was no longer important to him. I started my agency because I had always wanted to own my own business, the reason I […]

Nike’s Winning Ladies

Check out this new “Rock Victorious” campaign for Nike Women directed by hot shot photographer Warwick Saint. [via Kiss My Black Ads]

Everyone Likes To Re-write The Copy

Here’s a picture from the official White House Flickr stream showing a draft of the speech President Obama gave about health care to a joint session of Congress in September 2009. (Click on the image for a close-up look.) As a writer, I’ve always liked Peggy Noonan’s What I Saw At The Revolution as a […]

Big Ideas Move Product, But Great Big Ideas Move People To A Higher Place

The more I read from writer, artist and coder Jonathan Harris, the more I like the guy. He’s a humanist and the world is in desperate need of humanists, now as ever. In a piece on his site about how he looses touch with his humanity when deep inside a coding project, he shares a […]

P&G Looks Beyond The Package, Finds Services

According to Ad Age, Procter & Gamble Co. is increasingly looking to services to fuel its thirst for growth. “I think service is yet an untapped area for us,” Chairman-CEO Bob McDonald said. “We’re active in franchising now with Mr. Clean car washes and Tide Dry Cleaners. MDVIP [concierge physician service] is a service operation. […]

Holy Macaroni

Red Tettemer in Philadelphia wanted to convey an “honest, down to earth” look and feel for their client Citadel. So Lewis and his “tube of truth” were born and with them, “an iconic yet flexible vehicle for Citadel to continually deliver on their promise of personalized banking.”