Ad Age is running an interview with Heineken’s Chief Marketing Officer, Christian McMahan, about the brand’s move to Euro RSCG–the agency behind “The Most Interesting Man In The World” campaign for Dos Equis–and their new work for the beer in the green bottle. Here’s the part I’d like to go over: We define the Heineken […]
Archives for March 2010
Patagonia founder, Yvon Chouinard, appears in this commercial for the American Express Members Project, a new partnership with social-action network Takepart.com. According to Patagonia’s blog, The Cleanest Line, the commercial was filmed in and around Ventura County by Oscar-winning cinematographer, Robert Richardson, and directed by Scott Hicks. Chouinard is donating all proceeds he receives from […]
I took note of the email I received this morning from Portland Ad Fed, particularly the news segment. I’m glad to see some positive developments worth noting. Struck/Axiom has offices outside the Northwest, but we won’t hold that against them. Their new Newcastle Brown Ale site is definitely an interesting twist on online video. EDITOR’S […]
Shannon Stephaniuk of Glossy was just saying the other day how tired she is of Doritos’ user generated videos. So when her friend, director Aleysa Young, shared her spot for Doritos Viralcity, she was worried that she’d hate it. But she didn’t.
[via TV Spot Blog]