Ad Age is running an interview with Heineken's Chief Marketing Officer, Christian McMahan, about the brand's move to Euro RSCG--the agency behind "The Most Interesting Man In The World" campaign for Dos Equis--and their new work for the beer in the green bottle. Here's the part I'd like to go over: We define the Heineken consumer as a social all-star who doesn't play it safe. And that's how we're going to define it …
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