Hundreds Gather At #SoFresh To Further Their Knowledge of Social Media Best Practices

PORTLAND–It’s raining hard this morning, but there are no dampened spirits inside the Doubletree Hotel’s conference rooms. Jason Keath is seeing to that. He’s the event organizer from North Carolina, here in Portland to put on Social Fresh, a conference about social media. Social Fresh is also playing in St. Louis, Tampa, Nashville and Charlotte. […]

Juggle This: Brand Curated, Produced And Sponsored Content

John Winsor, CEO of Boulder-based crowdsourcing agency Victor & Spoils tells an interesting story on his personal blog about a friend who in the outdoor equipment industry. According to Winsor, his friend’s company is well supported by its customers, some of whom have posted popular fanmercials on YouTube. (Yes, I just made that word up.) […]

Big Ideas In Small Packages

I’ve never met David Baldwin of Baldwin&, so I don’t know if he’s humble or not, but he sounds humble in this Q+A with Bart Cleveland, care of Ad Age’s Small Agency Diary. He also provides great answers (while sounding humble), which makes me want to pause and listen. Q. Most agencies think they are […]

This Is One Way To Do Memorable Advertising

Tim Nudd of Adfreak says, you’d have to put Staples’ “Wow, that’s a low price!” guy near the top of the annoying ad characters pile. Then, before I can even consider his claim, the sage journo points to this People magazine piece on Jennifer Love Hewitt’s desire for organization. Weird.

That Looks Like Variety’s Dinner They’re Eating

LA Times entertainment reporter, Patrick Goldstein, is on a story that sheds light on one of my favorite topics–the lingering sense of entitlement in managers of businesses being forever altered by the Web. My sources at a number of different studios say that Variety Editor Tim Gray and various entertainment reporters at the trade have […]

When Crowdsourcing Is Co-Creation

According to Ad Age, Kraft Foods has scored a hit for its Lacta chocolate bar in Greece by crowdsourcing a 27-minute branded-entertainment film, involving the audience in everything from writing the story to casting the film and styling the actors. Lacta “Love in Action” – η ταινία from LactaFilms on Vimeo. The plan was to […]

Cities Desperate For Some Google Fiber In Their Diets

Google is planning to test ultra-high speed broadband networks in one or more trial locations across the country. Municipalities with populations from 50,000 to 500,000 have until today to get their bids in. But many cities are going well beyond the required Request for Information–they’re creating advocacy campaigns to interest the decision makers in Mountain […]

Cinderella In March, Scary Stuff

On behalf of vitaminwater’s Revive brand, LA-based sports marketing agency, Zambezi, created three NCAA tourney-themed spots that rely on the star power of actors like Nick Swardson, Kevin Farley, John Farley, and Katrina Bowden. Here’s one of them: