Big Ideas In Small Packages

I’ve never met David Baldwin of Baldwin&, so I don’t know if he’s humble or not, but he sounds humble in this Q+A with Bart Cleveland, care of Ad Age’s Small Agency Diary. He also provides great answers (while sounding humble), which makes me want to pause and listen. Q. Most agencies think they are […]

This Is One Way To Do Memorable Advertising

Tim Nudd of Adfreak says, you’d have to put Staples’ “Wow, that’s a low price!” guy near the top of the annoying ad characters pile. Then, before I can even consider his claim, the sage journo points to this People magazine piece on Jennifer Love Hewitt’s desire for organization. Weird.

That Looks Like Variety’s Dinner They’re Eating

LA Times entertainment reporter, Patrick Goldstein, is on a story that sheds light on one of my favorite topics–the lingering sense of entitlement in managers of businesses being forever altered by the Web. My sources at a number of different studios say that Variety Editor Tim Gray and various entertainment reporters at the trade have […]

When Crowdsourcing Is Co-Creation

According to Ad Age, Kraft Foods has scored a hit for its Lacta chocolate bar in Greece by crowdsourcing a 27-minute branded-entertainment film, involving the audience in everything from writing the story to casting the film and styling the actors. Lacta “Love in Action” – η ταινία from LactaFilms on Vimeo. The plan was to […]

Cities Desperate For Some Google Fiber In Their Diets

Google is planning to test ultra-high speed broadband networks in one or more trial locations across the country. Municipalities with populations from 50,000 to 500,000 have until today to get their bids in. But many cities are going well beyond the required Request for Information–they’re creating advocacy campaigns to interest the decision makers in Mountain […]

Cinderella In March, Scary Stuff

On behalf of vitaminwater’s Revive brand, LA-based sports marketing agency, Zambezi, created three NCAA tourney-themed spots that rely on the star power of actors like Nick Swardson, Kevin Farley, John Farley, and Katrina Bowden. Here’s one of them:

American Craft Beers Soar, Consequently, Imports Lag

Ad Age is running an interview with Heineken’s Chief Marketing Officer, Christian McMahan, about the brand’s move to Euro RSCG–the agency behind “The Most Interesting Man In The World” campaign for Dos Equis–and their new work for the beer in the green bottle. Here’s the part I’d like to go over: We define the Heineken […]

Scaling Mountains And Toppling Dams–It’s All In A Day’s Work

Patagonia founder, Yvon Chouinard, appears in this commercial for the American Express Members Project, a new partnership with social-action network Takepart.com. According to Patagonia’s blog, The Cleanest Line, the commercial was filmed in and around Ventura County by Oscar-winning cinematographer, Robert Richardson, and directed by Scott Hicks. Chouinard is donating all proceeds he receives from […]

Spotlight On NW Creative: Account Wins And New Creative

I took note of the email I received this morning from Portland Ad Fed, particularly the news segment. I’m glad to see some positive developments worth noting. Struck/Axiom has offices outside the Northwest, but we won’t hold that against them. Their new Newcastle Brown Ale site is definitely an interesting twist on online video. EDITOR’S […]

Today Is Pat’s Day (Not To Be Confused With St. Pat’s Day)

Today is Pat Fallon Day in Minneapolis. In recognition of Pat Fallon’s years of hard work helping to build and cultivate the advertising industry in Minnesota, Minneapolis Mayor R.T. Rybak has proclaimed March 25, 2010 to be ‘Pat Fallon Day’ in the city of Minneapolis. The co-founder of Fallon McElligott Rice (now known as Fallon […]