In Santiago, Agency Staff Okay But Workplaces Destroyed

The devastating earthquake that struck Chile early Saturday morning destroyed DDB’s offices and damaged another Omnicom agency, OMD, as well as Interpublic’s Lowe Porta and WPP’s Ogilvy and Wunderman. All the damaged agencies are located in the same hard-hit Ciudad Empresarial office park on the outskirts of Santiago that is also home to marketers including […]

Social Media ROI Is Meat For Ad World Sharks

Shel Israel, author of Twitterville and social media advisor to brands is proposing to write a new book. One of the things he hopes to tackle in the new book is the question of social media ROI, which is a bruised and bloody topic today. I am not absolutely certain that I will show a […]

Why Are Loyalty Programs And Brand Loyalty Two Different Things?

Every business dreams of attracting loyal customers. Hence, the preponderance of loyalty programs. The average U.S. household is enrolled in 14.1 loyalty and rewards programs, but is only active in 6.2 of them. Which begs the question, do loyalty programs work? According to BrandWeek, 32 percent of respondents to a recent CMO Council survey felt […]

Spotlight On NW Creative: Barnard Griffin

Wines of Washington Promotion, an agency based in Seattle, created the above in-store advertising for Barnard Griffin, a family-owned winery in Richland, as part of Washington Wine Month. “This is a challenging time for Washington state wines. While sales are slightly up in some price categories, there continues to be downward pressure on price due […]

All The Science I Don’t Understand

The Rocket Project, created for Sony by 180/Los Angeles is world’s most literal product launch. Eight high school science students are being given Sony VAIO CW series laptops to design and build a high power rocket. The rocket will be 25 feet tall, weigh over 500 pounds and be capable of reaching the stratosphere. It […]

All The Web’s A Stage

According to Ad Age reporter Kunur Patel, Arianna Huffington told the audience of ad execs gathered for the 4A’s Transformation Confab in San Francisco today that surviving in the digital age means constantly reevaluating strategies for success. She also charted “4E’s” — Engagement, Enthusiasm, Empathy and Energy — needed to tap into the zeitgeist of […]

Attention Deficit Disorder Is The New Epidemic

Once upon a time people paid attention to the programming, and maybe a few of the better commercials, on TV. Popular shows could also be counted on to deliver a massive audience. But those days are long gone. According to a joint ANA/Forrester survey, television viewing is at an all time high today. The average […]

Flavor Takeover

 As it is, the ad above is visually interesting. But I encourage you to watch it on Vimeo for the full impact. [via Ian Schafer]