LinkedIn To New Business

Ann Handley, Chief Content Officer of MarketingProfs admits that she was wrong about LinkedIn. She thought the soc net was mostly for finding a job, but now admits the site is more than that. What’s more compelling is the revelation that Boston’s PJA has had success prospecting for new business via LinkedIn. After using LinkedIn […]

Making Contacts Is One Way Of Winning The Racies

Once you look past the One Show, Cannes, the CLIOs and all the other popular awards shows, there are a whole shit-ton of other shows that attract more client attention. Some are tactic-specific, some are industry-specific, but to many folks other than creative types, they matter quite a bit. Over at Gods Of Advertising, Steffan […]

When You Feed The Machine, It May Try To Return The Favor

According to Financial Times, Sir Martin Sorrell, chief executive of WPP, warned on Tuesday that social media sites are “less commercial phenomena, they are more personal phenomena”, more similar to “writing letters to our mothers” than watching television. “Invading these [social] media with commercial messages might not be the right thing,” Sir Martin told delegates […]

Spotlight on NW Creative: Washington State Lottery

Traditionally, state lotteries have been allowed to have only one Mega Jackpot game – meaning you’re state is either a Mega Millions state or a Powerball state. That changed on January 31, when Washington’s Lottery introduced Powerball to its portfolio of games, giving Washingtonians access to two multi-state Mega Jackpot games. Agency: Cole & Weber […]

You Can Lead A Blogger To The Keyboard…

Joel Spolsky, co-founder and CEO of Fog Creek Software in New York City and popular blogger at Joel on Software is done blogging to build business. The best evidence suggests that there are many other effective ways to market Fog Creek’s products — and that our historical over-reliance on blogging as a marketing channel has […]

A Clever Interruption Is Still An Interruption

Brian Wiener, CEO of 360i spoke about creating the “Agency of the Future” last week at the IAB Ecosystem conference in Carlsbad, Calif. Jodi Harris, senior editor at iMedia Connection, was there. To illustrate the need for affordable, consumer-centric innovation, Wiener related the example of “Amanda,” who was shopping in a Barnes & Noble store. […]

Safe Sex Advocates Look Away

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Listening To The Listeners

Stephen Landau, a partner at Substance and his friend Peter Yesawich, Jr. of Digital Buzz Blog recently spoke to a group of journalism students at University of Oregon about where digital is headed. U of O student, Isaac Viel wisely got the two gentlemen to speak on camera about the topic, as well. Interview with […]

Indie All The Way

Matt Van Hoven, who writes Agency Spy for MediaBistro, stirred some shit up today with a post that calls independently-owned agencies “farm teams.” In speaking with ad folks from all over, I hear the same thing about agency hiring practices: strong independent shops hire the “best” kids out of school only to lose them a […]

Find A Way To Employ Builders, And They’ll Find A Way To Build Wealth

Rishad Tobaccowala, chief strategy and innovation officer for Publicis Groupe’s VivaKi, poked some people at 4A’s Transformation confab on Monday. “When you came into this business, you came in with audacity,” he reminded. “You came in with dreams, and now you stand with spreadsheets.” His point is you don’t transform industries with spreadsheets, you do […]