Grumpy Brit makes the point that the Web frees us to become even more self-indulgent than we already are as advertisers. Yet the inverse is also true. Brands, like Pringle of Scotland, can take the high road and become even more adept storytellers than they already are.
Archives for February 2010
OK, I’ll admit I’m really not into the Winter Olympics, but it’s true that many of the athletes have compelling stories. Nikki Stone, a gold medalist skier, leans heavily on Olympic athletes in her book When Turtles Fly: Secrets of Successful People Who Know How To Stick Their Necks Out. To be fair, there are […]
Beet.tv‘s interview with Amanda Richman, managing director of digital at MediaVest, the giant media buying company, is a rapid fire (while smiling) assault on any who might doubt where the action is.
New York-based production company 24DP has become a hybrid advertising agency, providing all the services of a large agency without the overhead. “Careless overspending, creative laziness, and money-throwing-problem-solvers will soon become a thing of the past as we have seen in other industries,” says 24DP CEO Brian Cristiano. “We are confident our agency model is […]
JetBlue’s senior VP-marketing and commercial, Marty St. George, decided to test agencies currently vying for the airline’s marketing account by asking on their Twittership. I don’t know which agencies JetBlue is testing, nor how they faired. What I do know is that agency people who “get” Twitter jumped on this loose ball. In response to […]
The American Bar Association has named Ogilvy & Mather Chicago its agency of record following a review. “Ogilvy & Mather Chicago came to our attention because of their success with the American Medical Association,” explained Carolyn Lamm, President of the ABA. “They understand the corporate structure and needs of an Association such as the ABA.” […]