Grumpy Brit makes the point that the Web frees us to become even more self-indulgent than we already are as advertisers. Yet the inverse is also true. Brands, like Pringle of Scotland, can take the high road and become even more adept storytellers than they already are. …
Google Goggles And The Rise of Geo-Based Real Time Advertising
Google Goggles sounds like a joke but it's no joke. In fact, quite the opposite is true. Typing on a cell phone is tough to do and voice recognition software is inexact. Google's new visual search for Android phones is an interesting answer to these problems. From a mobile marketing perspective, the idea that highly targeted, totally relevant ads can be delivered to the handset of a person actively looking for …
Continue Reading about Google Goggles And The Rise of Geo-Based Real Time Advertising →
“When Turtles Fly” Gives Tales of Inspiration and Perspiration
OK, I'll admit I'm really not into the Winter Olympics, but it's true that many of the athletes have compelling stories. Nikki Stone, a gold medalist skier, leans heavily on Olympic athletes in her book When Turtles Fly: Secrets of Successful People Who Know How To Stick Their Necks Out. To be fair, there are several other notable figures, such as Tommy Hilfiger, Branford Marsalis, and news anchor Lester Holt who …
Continue Reading about “When Turtles Fly” Gives Tales of Inspiration and Perspiration →
Vitaminwater Bites Dos Equis’, Steve Nash Loses Possession
A Two Minute Education In The Upsides Of Online Video
Beet.tv's interview with Amanda Richman, managing director of digital at MediaVest, the giant media buying company, is a rapid fire (while smiling) assault on any who might doubt where the action is. …
Continue Reading about A Two Minute Education In The Upsides Of Online Video →
Producers Say, Hey We Can Do That And We Can Do It Faster And Cheaper
New York-based production company 24DP has become a hybrid advertising agency, providing all the services of a large agency without the overhead. "Careless overspending, creative laziness, and money-throwing-problem-solvers will soon become a thing of the past as we have seen in other industries," says 24DP CEO Brian Cristiano. "We are confident our agency model is truly revolutionary and will become the future of …
Continue Reading about Producers Say, Hey We Can Do That And We Can Do It Faster And Cheaper →
Hide And Go Tweet
JetBlue's senior VP-marketing and commercial, Marty St. George, decided to test agencies currently vying for the airline's marketing account by asking on their Twittership. I don't know which agencies JetBlue is testing, nor how they faired. What I do know is that agency people who "get" Twitter jumped on this loose ball. In response to Bastholm's line of questioning, St. George made it clear, JetBlue isn't looking …
Doctors & Lawyers
The American Bar Association has named Ogilvy & Mather Chicago its agency of record following a review. "Ogilvy & Mather Chicago came to our attention because of their success with the American Medical Association," explained Carolyn Lamm, President of the ABA. "They understand the corporate structure and needs of an Association such as the ABA." President of Ogilvy & Mather Chicago, Jack Rooney said, "We are …