To promote its mobile capabilities, Skype has launched a campaign called Skype Outside. The company put the Skype app onto the mobile handsets of five artists from across the globe, and anyone with a message they want to share can call one of the artists and have their words unleashed into the great outdoors. Messages […]
Red Bull has been doing things right for years, but RedBullProjectX.com, also known as Shaun White’s private half pipe outside Silverton, Colorado, is the bomb. It’s the perfect example of a lifestyle brand taking their content strategy (and their endorsement deals) to the edge and beyond, a place Red Bull drinkers and radical shredders like […]
Quaker City Mercantile is doing work for Silverpeak Apothecary, a medical marijuana dispensary in Aspen. Considering that marijuana is now legal for medical use in 14 different states and generates $1 billion nationwide in revenue a year, execs at QCM had no problem seeing Silverpeak as legitimate clients. Plus, after working with RJ Reynolds for […]
I had barely finished writing my new Talent Zoo column about the uncanny similarities between Coke’s Super Bowl spot and an Israeli Yotvata milk spot when another mini-furor erupted over some new Nationwide spots that remind people of the Dos Equis campaign. So what’s going on here? Is it just too easy to rip-off ideas, […]
Boost Mobile, one of Sprint’s prepaid brands, unveils the latest installment in its ‘Unwronged’ campaign. Created by 180 Los Angeles, “Pet Carrier” and the forthcoming “Lawyers” and “Medical Testing” continue to showcase Boost Mobile as the answer to other wireless carriers’ wrongs. Speaking of wrongs, I’m sure some people (with children) will be put off […]
Thanks to the donation of The Grateful Dead Archive to University of California at Santa Cruz academics of all stripes, from ethnomusicologists to philosophers, sociologists to historians will begin heading to the hillside campus to pour through decades of arcane documents and other artifacts. According to The Atlantic, the biggest beneficiaries may prove to be […]
The music is “Perfect Day” by Lou Reed.
Is your city also a brand? If so, has the brand been spit-polished of late? According to USA TODAY, “destination branding is back in vogue as cities and states pursue image makeovers designed to help them stand out in the weak global economy, attract visitors and even lure people who might relocate.” “The branding bug […]