TV News In The Vice

Wieden+Kennedy/London lets one rip for The Observer: [via The Denver Egotist] In other news about news, The New York Times reports that ABC News is reducing its staff by 300-400 people. The organization currently employs 1400. In a memorandum to staffers, the ABC News president David Westin said the “transformation” would result in a leaner, […]

A Copycat Spot, Or A Copydog Spot. Still Cute As Hell.

So Agency Spy is claiming that the following Pedigree spot is derivative of a music video from a band called Vitalic: I like me some dogs. And slow-motion. So I like this spot. I suspect most dog lovers will, too. But like my Talent Zoo column says, we’ll keep seeing similar ideas and techniques used […]

We’re Low On Trust. Period.

Edelman put out a new study about trust and it has residents of Adlandia hopping. Big Orange Slide says, “Just as many marketers are getting comfortable with shifting dollars to social media, Edelman’s latest ‘Trust Barometer’ presents something of a wrinkle in the plan: the number of people who view their friends and peers as […]

Hacking Your Way To The Corner Office

BBH Labs/New York is looking for a Creative Technologist to join their team and help them “make things.” Here’s what BBH’s ideal candidate looks like: You never stop tinkering, playing with things, hacking and combining to create new species. Your life is a digital social experiment; the way you live exposes the way you think, […]

Run For It

Agency: Saatchi & Saatchi/London [via A View From An Ad Guy] Share

Into The Kaleidoscope You Go

The graph above from Forrester indicates how much more complex brand building is today, and how deep “the brand” goes in an organization. Well beyond the CMO’s office, that’s for sure. [via What Consumes Me] Share

Why Draw Attention To The Problem? Because, There’s No Hiding From It.

Jim Edwards at BNET reports that Saatchi & Saatchi worldwide chairman Bob Seelert thinks Toyota should stop advertising until it gets its house in order, but the company says it will ignore its agency’s advice and continue to advertise. “Such a public disconnect on strategy between a senior agency official and a global client is […]

Tall Tales From Miami’s Advertising Legends

Sam Crispin, Chuck Porter and Alex Bogusky got together in a room in Miami today. For students of the business, this is great source material. At 18:00 minutes in, Porter recalls how all the account people at the agency used to hate Alex and “wish he was dead.” Classic. The news of which leads Bogusky […]

Simple But Nice Head Fake

[via Cream] Share

Conversation Starters – What Brands Are Made Of

Mahesh Murthy, founder of Pinstorm and a venture capitalist at Seedfund, writing in The Wall Street Journal asks if your brand is “remark-worthy.” Because it’s kind of difficult to start a conversation around the brand if it isn’t. When someone talks about your offering, is there a 10-second sound bite that is “re-tweetable” on Twitter? […]