Embargoes Are Requests No One Wants To Honor

It’s obvious that PR agents need a new and improved way of spreading their client’s stories. Take a look:

Matchmakers Needed, Or Not

Lenore Skenazy of FreeRangeKids, writing for Ad Age asks why it’s so hard for a blogger to find advertisers on her own. The truth is: I have no idea how to find a sponsor and I fear that, for all their talk about social media, sponsors are not out there finding us — “us” being […]

Go Meredith

Emily Steel of The Wall Street Journal reports that Meredith, the Des Moines-based lifestyle publisher, has been busy eating Madison Avenue’s lunch. According to the article Meredith Integrated Marketing has created custom publishing, email, social media and mobile campaigns for major marketers, including Kraft Foods, Chrysler and Wells Fargo. If you go to the company’s […]

Award Shows Are Wankfests

Look at the way Dave Trott writes. It looks like poetry, doesn’t it? But it is not poetry, it’s an ad guy helping other ad guys see what being an ad guy is all about. Let’s see if we can remember the original purpose of advertising. Wasn’t it something to do with selling stuff to […]

Hawkpanther Discovered Lurking In Portland’s Pearl District

According to Adfreak, EA began running TV ads on Feb. 22 for Hawkpanther.com, a site that supposedly helps you learn to steal a friend’s girlfriend, fiancĂ©e or wife. The Hawkpanther character (and resulting campaign) is, of course, just an ad for EA’s game, Dante’s Inferno. I mean, what else could it possibly be?

Go Ahead, Measure This

Al DiGuido, CEO of Zeta Interactive, writing in Ad Age about what agencies might look like in five years, predicts: Data will dominate all agency activity — real-time messaging, real-time results and analysis. The day will come in which planners won’t plan without understanding the metrics of success. Creative teams won’t create without understanding the […]

Seeing Red

Here’s some new creative from BOS/Toronto on behalf of SportChek.

Fast Company Shows How Partners + Napier Got…Well, Faster

It doesn’t matter whether you work in BDA or a small agency, the fact is that clients are looking for ways their agencies can cut costs. And we can bitch and carp about client procurement departments and reduced budgets until we’re blue in the face, but clients themselves are under pressure to cut their own […]

Selling Serious With Helium (It Works)

Learn more about ANZ’s security features, and/or view the other ad (which isn’t as good) in this campaign.

This Is How You Do Packaged Goods Advertising

A scary spoon lead character exerts his dominance over the field and says near the end, “I got to have my pops.” That’ll keep ’em up at night!