It’s obvious that PR agents need a new and improved way of spreading their client’s stories. Take a look:
Matchmakers Needed, Or Not
February 25, 2010 By Leave a Comment
Lenore Skenazy of FreeRangeKids, writing for Ad Age asks why it’s so hard for a blogger to find advertisers on her own. The truth is: I have no idea how to find a sponsor and I fear that, for all their talk about social media, sponsors are not out there finding us — “us” being [...]
Go Ahead, Measure This
February 24, 2010 By 5 Comments
Al DiGuido, CEO of Zeta Interactive, writing in Ad Age about what agencies might look like in five years, predicts: Data will dominate all agency activity — real-time messaging, real-time results and analysis. The day will come in which planners won’t plan without understanding the metrics of success. Creative teams won’t create without understanding the [...]
Seeing Red
February 24, 2010 By Leave a Comment
Here’s some new creative from BOS/Toronto on behalf of SportChek.
Fast Company Shows How Partners + Napier Got…Well, Faster
February 24, 2010 By 1 Comment
It doesn’t matter whether you work in BDA or a small agency, the fact is that clients are looking for ways their agencies can cut costs. And we can bitch and carp about client procurement departments and reduced budgets until we’re blue in the face, but clients themselves are under pressure to cut their own [...]
Selling Serious With Helium (It Works)
February 24, 2010 By Leave a Comment
Learn more about ANZ’s security features, and/or view the other ad (which isn’t as good) in this campaign.
This Is How You Do Packaged Goods Advertising
February 23, 2010 By Leave a Comment
A scary spoon lead character exerts his dominance over the field and says near the end, “I got to have my pops.” That’ll keep ‘em up at night!
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