"Charlie really likes his friends, but in his heart he knows that sometimes a dog is as good as any man" - Widespread Panic According to Ad Age, these new Subaru spots from Carmichael Lynch will premiere during Animal Planet's "Dogs 101" marathon on Saturday. This doggie outreach is the latest iteration of the "reverse upfront" integrated-marketing strategy Subaru started two years ago. The company meets with key …
Desperately Seeking Clients With The Guts To Become Famous
Peter Holmes of Reason Partners in Toronto was reflecting on the special relationship Bill Bernbach and crew had with Robert C. Townsend, CEO of Avis Rent A Car in the 1960s. Mr. Townsend hired Bill Bernbach's agency, DDB, on one condition put forward by Bill himself, "...run every ad we write where we tell you to run it." If you do that Bernback promised, "you'll have every art director and copywriter in my shop …
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Got Blue Chips? Great, Dinner’s On Smith & Wollensky
I'm a big fan of barter and have been turning to this ancient form of exchange more and more over the last year. Taken to its logical conclusion, a person could get by on very little money if his or her basic needs are met through barter. Right now, I'm bartering creative services for office space with one client, and copy for design in another instance. But I'd love to go much further with this model. For instance, …
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How A Super Bowl Ad Pays For Itself
Publicly traded companies who invest in big ad buys like the Super Bowl see a spike in their common stock being traded, even if they're not advertising a consumer product, according to professors at Rice University's Jones Graduate School of Business. "We're fairly certain that the publicly traded companies advertising on Sunday's Super Bowl will see a spike in stock purchases," said James Weston, an associate …
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Pre-Game Chatter
Collective Intellect uses their proprietary semantic filtering technology to produce real time market intelligence. In other words, they listen to conversations on Twitter, blogs and message boards and provide their findings to marketers who might benefit from that knowledge. Here's what the firm is hearing about this Sunday's Super Bowl commercials: Proof once again that a Super Bowl spot is not a 30-second buy. …
Dreamy Is Right Touch For Google’s New Smart Phone
Directed by Andrew Huang, this new Nexus One spot from Google is somewhere between the radically hip Apple messaging and the kind of work that BlackBerry puts out. Now that Google is in the mobile handset business, it'll be interesting to see how the brand develops in media other than digital. [via Media Bistro] …
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Do You Look Good On Webcam? Then You Might Look Good To Playboy.
[via Larry Tolpin on Twitter] …
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Onitsuka Tiger Is “Made of Japan”
For the fourth year in a row Amsterdam Worldwide has fused the eclectic and ancient traditions of Japanese art and contemporary culture to ignite fashion brand Onitsuka Tiger. This year's centrepiece of the brand's "Made of Japan" campaign is a totem to traditional Japanese Tansu furniture-making: a one and a half-metre long bespoke wooden cabinet - built in the shape of a sneaker. Amsterdam Worldwide commissioned …