Four minutes into the video above GoDaddy.com CEO Bob Parsons says, "Most advertising is not interesting. It's like a fat guy, it's not offensive, everybody likes him but he doesn't get much action. Our ads, maybe they're a little offensive, a little in your face, but they work and they work in spades." …
“Have A Big American Dumb Fun Day”
You have to sit through this entire video of ad analysis before Barbara Lippert of Adweek encourages us to "have a big American dumb fun day." She also thinks talking babies are funny. Barbara. …
No Exploding Monkeys In The Google Bowl
John Battelle, who wrote the book on Google, believes this ad will run during the big game today. I can't find the ad in this lineup of SuperBowl advertisers, but I'd not be surprised if Google had asked CBS to keep their name out of the pre-game hype (my source was told Google was keeping this quiet). File this as a strong rumor for now, as I can't get a secondary confirmation. [via Forbes ] …
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Mile High Meditations
"You tell me it's the institution Well, you know You better free you mind instead" -The Beatles Last month, we reported on MDC Partners' plan to "sprinkle some Bogusky dust" on the rest of the company's holdings. Given that Alex Bogusky's new post and title, Chief Creative Insurgent, could be anxiety-inducing for some of the other agencies, he took the time to explain himself in a letter (which he later made …
AdPulp, Like Every Business, Needs Money To Make Money
Hugh MacLeod of GapingVoid says, "Blogs work SUPERBLY if you have great content." Which makes me think, maybe AdPulp doesn't have great content, because this site doesn't work SUPERBLY. It works, but not SUPERBLY. Hugh also says, "It's OK to sell something on your blog. I LIKE selling stuff via the blog. Sure beats making cold-calls." Looking past the question above for one moment, I'd like to ask, what "stuff" do …
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DIY Super Bowl Ad Analysis
See YouTube's Super Bowl page for the full experience. …
Spotlight On NW Creative: Black Tonic
Portland startup Black Tonic is offering creative professionals exactly what they need--greater control of remote creative presentations. Black Tonic presenters can modify the presentation material on-the-fly and choose in real-time what the audience sees on the presentation web page. Co-founder David Price says, "Clients see only what presenters are putting in front of them, and presenters are able to change their …
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Powerball The Liberator
This is weird. I always thought gambling addiction was a ball and chain situation, but that's not the case according to Colorado Lottery and their agency, Cactus. For here we have a man who is chained to his workday doldrums. You guessed it, the man is freed by a giant red ball that drops from the sky. Now he's rich and he's free. …