There’s a new agency in town. Correction. There’s a new agency in the cloud. image courtesy of blogto.com Cloud Advertising Agents has no silos, no departments and no cubicles. But it has backing! Peter Coish, formerly of president of Draft/Toronto and Wunderman, is leading the venture, and The Hive is an equity partner. Cloud will […]
RSW/US, a Cincinnati-based consultancy that helps agencies hone their new business development efforts, asked marketing execs at 200 companies including Nestle, Pfizer, Kraft Foods, Colgate-Palmolive, Hilton and Harrah’s 23 questions about their agencies. Here’s one of the questions and several random answers pulled directly from the report. Q. If you had one piece of advice […]
Todd Moritz of Substance says what needs to be said.
I once had a client that knew her brand was going to be the subject of a negative TV news story on a local station she advertised on. Her first instinct was to buy even more spots to counterbalance the story. I’m not sure whether it would’ve helped or hurted, but I do remember my […]
Did you notice the hen-pecked male theme last night? If not, take a second look.