Fallon UK for fashion brand French Connection… [via Sell Sell]
You Don’t Have To Be The Most Interesting Man In The World To Sell Pants
February 28, 2010 By Leave a Comment
Matt Mason On Competing With Pirates And Other Matters
February 27, 2010 By Leave a Comment
Matt Mason, is Strategy Director at Syrup and author of The Pirate’s Dilemma. I like how he says business books are big business cards. That’s sort of how I feel about AdPulp.
When Wealth Becomes Irrelevant, Brand Building Will Too
February 26, 2010 By Leave a Comment
Credit Suisse wants investors to know that a great brand is also a great investment. Omar Saad, a Director at Credit Suisse and a U.S. Branded Apparel & Footwear analyst, said, “We believe a strong brand is one of the most powerful and sustainable advantages a company can have, but one that is often ignored [...]
Keeping The Economy Afloat
February 26, 2010 By 1 Comment
Waterways Council is a public policy organization advocating a modern and well-maintained national system of ports and inland waterways. The group is supported by waterways carriers, shippers, port authorities, shipping associations and waterways advocacy groups from all regions of the country. Cornel Martin, President/CEO of Waterways Council said, “Our nation’s ports and waterways are vitally [...]
Psychiatrists Call For Honesty In Advertising. Are They Crazy?
February 26, 2010 By Leave a Comment
In Britain, the Royal Society of Psychiatrists is calling for a “kitemark,” or standards mark to be added to every digitally enhanced or airbrushed image. The BBC has more: According to some in the advertising world, that would mean putting a kite mark on every poster. Better perhaps for a kite mark to be applied [...]
Tropicana Doesn’t Just Taste Good, It Brings Brighter Mornings To The Arctic
February 25, 2010 By Leave a Comment
As part of its “Brighter Mornings for Brighter Days” campaign from BBDO/Toronto, Tropicana literally brought a brighter morning to the frigid, remote Arctic town of Inuvik, Northwest Territories, where its 3,500 residents live without a sunrise for weeks each winter. “This is a groundbreaking campaign for Tropicana that takes our brand into a compelling emotional [...]
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