Robert Bowen of Dead Wings Designs challenges freelancers to get out of their right brain in order to focus on non-creative, but essential, business tasks. In his Smashing Magazine article, “Creatively Handling the Admin Side of Freelancing,” Bowen outlines five key areas of concern: Scheduling, Accounting, Correspondence, Client Relations, and Backups and Updates. Here’s some […]
Over at Salon there’s an interesting story about a pending Supreme Court decision that may allow big, big money to fund political advertising: The court has raised a range of high-stakes possibilities that could let corporations, unions and wealthy individuals pour money into elections in time for this year’s congressional races, not to mention the […]
Pens and pencils. A simple wall calendar and durable little 48-page notebooks. Basic shit, right? Right. But take that basic shit and put some passion into it. Some craft. Then maybe you’ve got something. In the case of Field Notes, Aaron Draplin of Draplin Design Co. in Portland and Jim Coudal of Coudal Partners in […]
Taco Bell’s Drive-Thru Diet is a seven-item “fresco-style” menu that has a new Jared-like spokesperson named Christine Dougherty. Dougherty is a “real-life Taco Bell customer” who lost 54 pounds over a two-year period by replacing her usual fast-food lunch or dinner with an item from Taco Bell’s Fresco menu. Taco Bell’s agency, DraftFCB in Irvine, […]
GMC Sierra is teaming with ESPN to test your knowledge of NFL Playoff and Superbowl history. Fans can also win a new GMC Sierra and $100 online gift certificates to NFLshop.com. Digitas was responsible for all of the strategy, planning, and creative development of the program.
Hey, it’s 4:23 PST and I haven’t talked about branded utility today. Time to fix that… The agency behind this McDonald’s service idea is Cossette in Vancouver, BC, where they practice something called “Convergent Communications.” Hey, as long as it creates positive brand impressions, I’m for it. [via Metal Potential and The Denver Egotist]