You’re Creative, Yes, But You Also Have A Business To Run

Robert Bowen of Dead Wings Designs challenges freelancers to get out of their right brain in order to focus on non-creative, but essential, business tasks. In his Smashing Magazine article, “Creatively Handling the Admin Side of Freelancing,” Bowen outlines five key areas of concern: Scheduling, Accounting, Correspondence, Client Relations, and Backups and Updates. Here’s some […]

It’s TV Time For R/GA

Bob Greenberg, Chairman, CEO, Global Chief Creative Officer, at R/GA–Adweek’s digital agency of the decade–wants to do the following in 2010: 1. Make a TV campaign that makes Jeff, Alex, Dan, and Lee say, “Wow….who did that?” 2. Find 100 more talented R/GA’ers…yesterday. 3. Be able to attach the word ‘Global’ to our name. 4. […]

Political Ads Could Get An Even Bigger Dose Of Corporate Cash

Over at Salon there’s an interesting story about a pending Supreme Court decision that may allow big, big money to fund political advertising: The court has raised a range of high-stakes possibilities that could let corporations, unions and wealthy individuals pour money into elections in time for this year’s congressional races, not to mention the […]

Spotlight On NW Creative: The Great Society

The Great Society was a set of domestic programs proposed or enacted in the United States on the initiative of President Lyndon B. Johnson. The Great Society is also a Portland mutt–part brand consultancy, part advertising agency, part graphic design shop–with a decidedly Russian bark. Formed by people who once worked at Wieden + Kennedy, […]

For A Small Retainer, You Can Have Lab Rats Chew On Your Marcom Problems

Richmond Times-Dispatch is reporting on a new business model for Work Labs, the agency led by Cabell Harris. The article describes Work Labs’ compensation model and their outsourced talent pool. Harris will ask clients to pay his agency a small retainer each quarter. For that retainer, Work Labs will present new marketing ideas to clients […]

Spotlight On NW Creative: Draplin’s Merch Pile

Pens and pencils. A simple wall calendar and durable little 48-page notebooks. Basic shit, right? Right. But take that basic shit and put some passion into it. Some craft. Then maybe you’ve got something. In the case of Field Notes, Aaron Draplin of Draplin Design Co. in Portland and Jim Coudal of Coudal Partners in […]

Christine Dougherty, Come On Down

Taco Bell’s Drive-Thru Diet is a seven-item “fresco-style” menu that has a new Jared-like spokesperson named Christine Dougherty. Dougherty is a “real-life Taco Bell customer” who lost 54 pounds over a two-year period by replacing her usual fast-food lunch or dinner with an item from Taco Bell’s Fresco menu. Taco Bell’s agency, DraftFCB in Irvine, […]

College Football Season Is Over, Time To Focus On The NFL Playoffs

GMC Sierra is teaming with ESPN to test your knowledge of NFL Playoff and Superbowl history. Fans can also win a new GMC Sierra and $100 online gift certificates to NFLshop.com. Digitas was responsible for all of the strategy, planning, and creative development of the program.

Haggling For Gold

Metal Potential is a Posterous blog from Rob Schwartz, Chief Creative Officer of TBWA\CHIAT\DAY Los Angeles. In case you’re wondering how Schwartz feels about ad industry awards, take a look at his site’s tagline: “Advertising awards aren’t life and death. They’re much more important than that.” Due to the wedding of “communication + craft” in […]

Brands Growing Desire To Serve, A Huge Boon for Experiential Marketing

Hey, it’s 4:23 PST and I haven’t talked about branded utility today. Time to fix that… The agency behind this McDonald’s service idea is Cossette in Vancouver, BC, where they practice something called “Convergent Communications.” Hey, as long as it creates positive brand impressions, I’m for it. [via Metal Potential and The Denver Egotist]