Colle+McVoy introduces a new campaign for the Minnesota State Lottery that uses hamsters to show how Scratch Games provide relief from the grind of the rat, er hamster, race. The campaign inlcudes seven, 30-second television spots directed by Rocky Morton of MJZ. All feature hamsters interacting in human-like scenarios.
Archives for January 2010
Blue Collar Interactive in Hood River, OR has come up with a unique way of introducing themselves to potential clients and the greater business community. Via its “Open House” concept, Blue Collar is offering one local company the chance to receive $20,000 in creative services for free. The package will be awarded to the most-deserving […]
Here’s a sampling of spots that won a place in Communication Arts’ Advertising Annual this year: Agency: DDB Canada, Vancouver Agency: zig Agency: BBDO New York Agency: Goodby Silverstein & Partners Agency: La Communidad Agency: BBDO New York
CA’s Advertising Annual has been sitting on my coffee table for more than a week. I finally opened it last night and examined its contents. I have to say, I’m not that impressed with the overall quality of the print work, and I’ve always found it difficult to experience the broadcast winners in a print […]
Magazines lost one quarter of their advertising pages in 2009. That’s a pretty serious dent in the old revenue bucket. How will publishers reverse the trend in 2010? Stephanie Clifford of The New York Times reports that Esquire, for one, is looking to improve its editorial product via the use of integrated technology. Relying on […]
Google believes in the power of good. That’s why they’re guided by Sergey’s Don’t Be Evil philosophy. It’s a great ideal, but one that can be tough to uphold in an international business setting. You have to really mean it when you put ideas like that into your charter. According to David Drummond, SVP, Corporate […]
The premise of FreeAllMusic.com is very simple: view an ad, download a song. The Atlanta Journal-Constitution reports: Richard Nailling, the company’s CEO, has been selling the idea to advertisers and music labels, including Universal Music Group, one of the world’s biggest music companies. Lionsgate Films, Warner Bros., LG and Zappos have signed up to advertise. […]