CA Doesn’t Do Best of Show, But We Do

CA’s Advertising Annual has been sitting on my coffee table for more than a week. I finally opened it last night and examined its contents. I have to say, I’m not that impressed with the overall quality of the print work, and I’ve always found it difficult to experience the broadcast winners in a print […]

Scan At Your Leisure

Magazines lost one quarter of their advertising pages in 2009. That’s a pretty serious dent in the old revenue bucket. How will publishers reverse the trend in 2010? Stephanie Clifford of The New York Times reports that Esquire, for one, is looking to improve its editorial product via the use of integrated technology. Relying on […]

The State Dept. Google Is Not

Google believes in the power of good. That’s why they’re guided by Sergey’s Don’t Be Evil philosophy. It’s a great ideal, but one that can be tough to uphold in an international business setting. You have to really mean it when you put ideas like that into your charter. According to David Drummond, SVP, Corporate […]

Are Free Tunes Worth Watching Ads For?

The premise of FreeAllMusic.com is very simple: view an ad, download a song. The Atlanta Journal-Constitution reports: Richard Nailling, the company’s CEO, has been selling the idea to advertisers and music labels, including Universal Music Group, one of the world’s biggest music companies. Lionsgate Films, Warner Bros., LG and Zappos have signed up to advertise. […]

Where The Free Gum Goes

Paul Ramirez a.k.a. @pablorazzi on Twitter is a photographer and gadget geek in Phoenix, AZ. He’s also an entrant in Dentyne’s latest promotion on Twitter. I know this because I searched the hashtag #emptycupholder and found his contest entry (see photo) along with many others. The way the contest works is consumers snap a photo […]

Moments With Mau

Designer Bruce Mau has a site one can spend quality time on–as it should be. I found this compilation of TV interviews there and much more. His “Incomplete Manifesto For Growth” (found on his site) is a wonderful document. Here’s but one Mauian prescription: 40. Avoid fields. Jump fences. Disciplinary boundaries and regulatory regimes are […]

Sounds Like A Deal

Choose two for five. That’s the value-laden lure being used by Quiznos and their new agency of record, WONGDOODY. In other quick serve restaurant news, Chipotle decided to move its account in-house after a stint at Butler Shine Stern & Partners. Share

Email Can Compliment But Not Entirely Replace Real Mail

I’ve been thinking a lot lately about how promotional marketing is benefiting greatly from advances in digital media. Now, thanks to this The Wall Street Journal piece, I can see the same might be true for direct mail. “The introduction of new media has forced [business owners] to go back and revisit the whole playbook […]

Grilling The Grilled

You know the Coke Zero ad campaign where the brand managers on Coke Classic want to sue the Coke Zero team for taste infringement? Strange as it may seem, a similar scenario is now playing itself out for real thanks to internal squabbling at KFC over the brand’s advertising that touts grilled chicken instead of […]

Ford Cars With SYNC Are Selling Twice As Fast As Cars Without

You’ve heard me say this before: We’re all in the media business today. All of us with media properties, a.k.a. branded Web sites, that is. Craig Daitch of Hipstr thinks Ford could soon be in the media business too, but not because of its advanced understanding of the Web, rather due to its vision of […]