Campaigning for Historic Preservation

Austin ad agency, Door Number 3, is lending a helping hand to The Daughters of The Republic of Texas, the organization that maintains The Alamo in San Antonio. The campaign invites Alamo enthusiasts and the public at large to “Cross the line” and become part of timeless ideals: heroism, courage, loyalty and sacrifice in the […]

Social Media Strategy Fits The Kitzhaber Brand

Provide Oregonians a free undergraduate education. Create a state-run micro-loan program for Oregon startups. And help strengthen the creative economy. These are some of the ideas Oregonians are providing to John Kitzhaber, who is running for Governor in 2010. Ben Jacklet at Oregon Business writes: The Kitzhaber campaign’s website for ideas has received dozens of […]

After Two Week Hiatus, Trade Mag Back In Business

According to Los Angeles Times, Duncan McIntosh Co., an Irvine magazine and newspaper publisher, bought Editor & Publisher from the Nielsen Co. late Thursday afternoon and immediately resumed online operations. “We’re going to continue to be the main information source, the main idea source for the newspaper industry,” said Mark Fitzgerald, who was named E&P’s […]

In The Know–An Executive’s Desired State

Live in the Know is the new call to action from The Wall Street Journal. According to Adweek, the work is from New York ad shop mcgarrybowen. “So much has happened in the last year and a half with the financial meltdown and its impact, and with media [in general], that we felt a need […]

Marker Comps, Wherefore Art Thou?

“If you express yourself on the internet, what you say will be copied, mashed up, anonymized, analyzed, and turned into bricks in someone else’s fortress to support an advertising scheme,” says Jaron Lanier, author and a pioneer in the development of virtual reality. In his new book, You Are Not A Gadget, Lanier argues for […]

Backing Content Is The New Normal

Crooked Arrows is a new film about lacrosse due out in 2011. Here’s the film’s hook: A mixed-blood Native American, Joe Logan, eager to modernize his reservation, must first prove himself to his father, the traditionalist Tribal Chairman, by rediscovering his spirit. He is tasked with coaching the reservation’s high school lacrosse team which competes […]

Today In Twitterverse: United Nations of Micromessaging

By monitoring billions of conversations happening on blogs, social sites and forums Sysomos “brings business intelligence to social media.” At the moment, the company is offering a closer look at Twitter users. Sysomos discovered in the midst of their research that almost no one is using the geo-location API tool that Twitter launched last August. […]

Life Continues To Demand DieHard

DieHard has a rich history of outlandishly testing their batteries. In 1975 they left a car frozen on a lake for three months just to see if it would start. With that history in mind, Y&R Chicago had one goal when tasked with reintroducing the DieHard brand: to prove that their batteries live up to […]