Tide Wants To Keep Sloppy Dressers Clean

“In our new campaign, we wanted to communicate that Tide does a lot more than keep clothes looking their best,” says Suzanne Watson, Associate Marketing Director, Tide North America. “Tide celebrates people’s diverse sense of style and their self-expression. The link between the importance of one’s unique style and helping to keep it clean, bright […]

You Are Not The Information You Share

Literary critic, author and professor, William Deresiewicz, writing in The Chronicle of Higher Education, finds fault with Facebook and with modern friendship. I appreciate the criticism Deresiewicz provides. He looks at friendship in classical terms, showing how its rules have changed with the rise of modernity. All of which is a good overview for an […]

Quality Is Worth Paying For, Now As Before

Yale educated lawyer, journalist and media baron, Steven Brill, is working to bring paid content to the newspaper, magazine and online news business. His new company, Journalism Online, offers “an innovative system for newspaper, magazine and other online publishers to realize revenue from the digital distribution of the original journalism they produce.” In a Newsweek […]

I’ll Have A Coke, And Some McMedia.

When it comes to brand sponsored content, Gennefer Snowfield has her finger on the pulse. Big time. One of the things she’s pointing to today is Dreaming in Mono, a new episodic storytelling project from McDonald’s Nordic region, which includes Denmark, Finland, Norway and Sweden. Here’s a teaser: The first episode of Dreaming in Mono […]

Spotlight On NW Creative: Powered And StepChange Go To The Social

StepChange, a Portland social media agency, was acquired this week for an undisclosed sum by Powered of Austin, Tex. Powered also scooped up Crayon and Drillteam, both in New York. Crayon is a social media consulting firm, Drillteam focuses on blogger outreach and earned media and StepChange builds brand presence on social networks. StepChange will […]

Magazine Ahead, Steer Away

If you read Ad Age regularly, you know that much of the magazine’s editorial output is created by reader-practitioners, a fact that can lead to uneven coverage. Here’s an example. In an article on the need to maintain senior-level generalists instead of mid-level specialists, Bob Rose, VP-director of account services and media operations at Seiter […]

The Toronto Experiment: Bogusky To Inject His DNA Into Other MDC Shops

If you were Miles Nadal, you might be tempted to sprinkle as much Bogusky as possible on your other holdings, regardless of existing seasoning. So I’m not surprised to learn from Ad Age that Alex Bogusky is taking on a new role at the Toronto-based parent company that makes him responsible for the creative product […]

No Matter How Outrageous The Product Love, When It’s Bacon, It’s Real

Maple Leaf’s Republic of Bacon from Toronto’s john st. is proof that a commodity product need not be advertised as such.