McGarry Bowen Vs. Mother: A Study In Contrasts

Reading through AdAge this week, which highlights agencies of the year, I noticed an interesting contrast in McGarry Bowen, AdAge’s Agency of the Year, and Mother, Creativity Agency of the Year. Here’s a bit from the McGarry profile, focusing on great account service as a hallmark of the agency: “He is a class act and […]

Do You Have Denim Needs? Go With The Brand That Turns Stupid On Its Head.

Diesel wants you to be stupid. Seriously. Here’s a bit of their stupid manifesto: Be stupid. What we’re talking about isn’t a tag line. What we’re talking about is a call to arms. Stupid ain’t dumb, stupid is something deliciously greater. Put another way, only the stupid can be truly brilliant. Renzo Rosso is stupid. […]

Disaster Ads Almost Deserve Their Own Award Show Category

Here’s some new work from Y&R Lisbon for the International Medical Assistance. Fundação AMI also has a Twitter presence. Share

Add A-List Agencies To The Long List of A-List Celebs, A-List Bloggers, et al

People like lists. That’s the word around the media company water cooler. People especially like lists when they appear on them. For instance, look at the lead to this press release from Weber Shandwick: Weber Shandwick, a leading global public relations firm, was today named to Advertising Age’s esteemed Agency “A-List”. As the only PR […]

Tide Wants To Keep Sloppy Dressers Clean

“In our new campaign, we wanted to communicate that Tide does a lot more than keep clothes looking their best,” says Suzanne Watson, Associate Marketing Director, Tide North America. “Tide celebrates people’s diverse sense of style and their self-expression. The link between the importance of one’s unique style and helping to keep it clean, bright […]

You Are Not The Information You Share

Literary critic, author and professor, William Deresiewicz, writing in The Chronicle of Higher Education, finds fault with Facebook and with modern friendship. I appreciate the criticism Deresiewicz provides. He looks at friendship in classical terms, showing how its rules have changed with the rise of modernity. All of which is a good overview for an […]

Quality Is Worth Paying For, Now As Before

Yale educated lawyer, journalist and media baron, Steven Brill, is working to bring paid content to the newspaper, magazine and online news business. His new company, Journalism Online, offers “an innovative system for newspaper, magazine and other online publishers to realize revenue from the digital distribution of the original journalism they produce.” In a Newsweek […]

I’ll Have A Coke, And Some McMedia.

When it comes to brand sponsored content, Gennefer Snowfield has her finger on the pulse. Big time. One of the things she’s pointing to today is Dreaming in Mono, a new episodic storytelling project from McDonald’s Nordic region, which includes Denmark, Finland, Norway and Sweden. Here’s a teaser: The first episode of Dreaming in Mono […]

Spotlight On NW Creative: Powered And StepChange Go To The Social

StepChange, a Portland social media agency, was acquired this week for an undisclosed sum by Powered of Austin, Tex. Powered also scooped up Crayon and Drillteam, both in New York. Crayon is a social media consulting firm, Drillteam focuses on blogger outreach and earned media and StepChange builds brand presence on social networks. StepChange will […]

Magazine Ahead, Steer Away

If you read Ad Age regularly, you know that much of the magazine’s editorial output is created by reader-practitioners, a fact that can lead to uneven coverage. Here’s an example. In an article on the need to maintain senior-level generalists instead of mid-level specialists, Bob Rose, VP-director of account services and media operations at Seiter […]