Here's an interesting promo effort for the John F. Kennedy Presidential Library and Museum. You can follow JFK's 1960 Presidential campaign on Twitter, as it's being updated in real time from events occurring exactly 50 years ago. …
In The Hands Of A Good Writer, Adlandia Can Be A Fascinating Place
Ad Age is running an edited excerpt from Adland by former Y&R creative director, James P. Othmer. As you surely know, there are more books on advertising available than any rational human being has time for. But I must say, this one looks good. Here's Othmer on why he chose to write a book on advertising, following the success of his novel, The Futurist: While doing press for my novel, a funny thing happened. While …
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Screens Down
Renny Gleeson is Wieden + Kennedy's global director of digital strategy. As such, he's jacked in to the machine big time. Yet, he remains just distant enough to see himself. There is something beautiful, terrifying and powerful about the rise of ambient intimacy, and our willing adoption of the latest and greatest tools to feed it. We feed it with our hearts and souls like a confessional booth after a Las Vegas …
During The Digital Decade I Became A Content Machine
In October of '01 Bill Gates spoke about the coming "Digital Decade" and how "more people and businesses would realize their potential" via the cultural and technical transformations underway. Josh Bernoff of Forrester now agrees Gates was right. He cites broadband penetration (80% of US households now have broadband), and impressive stats on the widespread adoption of mobile phones and mobile music players to give …
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Sharebuilder Believes We All Need Something To Invest In
Sharebuilder from ING Direct wants to help put you "on the road to happiness." Which is an odd way to characterize the stock market, given the hard core unhappiness it has been responsible for, of late. The 30-second spot entitled "Owners" features three Main Street Americans in everyday life - a bike courier, young professional and construction worker - who are empowered to take control of their future by using …
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An Inauspicious Start For Fallon and Chrysler
Fallon won the Chrysler account one month ago and is already on the air with its first commercial for the troubled American automaker. The new corporate campaign, "Coming Home," was created in response to requests from Chrysler Group dealers and research conducted that found consumers do not realize that Chrysler Group has emerged from bankruptcy and is now a different company with a new alliance partner and a …
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The ’10 Unleashed From Ford Mustang
The 2010 Ford Mustang is being supported by 10 mini-documentaries that showcase the car in action. The mini-docs are the end result of a contest from the car brand last spring, where customers (and a couple celebs) were asked to dream big in a Mustang. The piece below showcases drift racer Vaughn Gittin, Jr. living out his ultimate experience in a Mustang by traveling to Japan--where his sport was invented--and …
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