Nat Ives of Ad Age reports that large media companies are looking at ways to make money from the work they’ve done building an audience on social sites like Twitter. Companies are considering the paid Tweet route, but are on the fence about the idea. In the meantime… The New York Times Online has started […]
Pepsi Co. is blowing off the Super Bowl this year. So, we won’t be seeing this kind of slapstick entertainment from the beverage brand like we did last year. According to Meg James of Los Angeles Times: Pepsi’s decision to sit out the Super Bowl, once deemed a can’t-miss showcase for major advertisers, underscores how […]
Mike Wolfsohn, former ECD of Ignited, (you may remember him from the Zappos RFP brouhaha) is starting the new year with a new shop he’s co-founded, High Wide & Handsome. The origin of the name? It’s explained on their home page. The first known use of the phrase “high, wide and handsome” appeared in the […]
Here’s an interesting promo effort for the John F. Kennedy Presidential Library and Museum. You can follow JFK’s 1960 Presidential campaign on Twitter, as it’s being updated in real time from events occurring exactly 50 years ago.
In October of ’01 Bill Gates spoke about the coming “Digital Decade” and how “more people and businesses would realize their potential” via the cultural and technical transformations underway. Josh Bernoff of Forrester now agrees Gates was right. He cites broadband penetration (80% of US households now have broadband), and impressive stats on the widespread […]