Dan Levy at …
Continue Reading about Product Before Brand Is Logical, But What’s Logic Got To Do With This? →
By David Burn
By David Burn
What the hell is this? It's Deutsch's first work for VW, according to Brian Morrissey of Adfreak. Morrissey reminds, "for every 'Whassup?' that gets ingrained in pop culture, there are an untold number of failed attempts by advertisers to gin up some kind of 'cultural movement.'" Right. I hope this campaign fails fast, or gets better in a hurry. …
By David Burn
Rory Sutherland, vice-chairman of Ogilvy Group UK, writing in Campaign, makes an argument for behavioural economics - a decades-old, yet newly fashionable, field of study. Why is marketing - and, more importantly, the vital study of human behaviour - so little celebrated in the wider world of business? And why have marketers and agencies not fought back against a left-brained business culture, which seems to place …
By David Burn
Sustainable Business Oregon is a new title from Portland Business Journal. The pub has been up and running since the start of the year. Upon my first visit to their site, I took note of the nice design, a mix of local and national news, and this Sponsored Tweet Ad Unit from Portland agency Grady Britton. I'm not sure how often this ad unit is updated, but I like the idea of keeping things fresh by updating the …
Continue Reading about Spotlight on NW Creative: Sustainable Business Oregon →
By David Burn
Billboard 2 Swag takes billboard vinyl and turns it into products that are ideal for promotions or retail programs. According to Brand Freak, the company is working with Los Angeles marketing agency, Midnight Oil Creative and its sibling production company LA Graphico, to make items from old movie billboards into wine bags, totes and eventually wallets, backpacks and other goodies. "For us, it's a sustainable …
Continue Reading about Repurposing Materials Used In Out of Home Advertising →
By David Burn
Fun, play-time and a focus on characters have always been part of the McDonald's brand experience. To me, it makes sense to bring these brand attributes out in episodic video for the social space. Six days ago we ran a story about episodic content in McDonald's northnermost regions, I'll Have A Coke, And Some McMedia. Now, thanks to Gennefer Snowfield's digital guide service we're being pointed in the opposite …
By David Burn
Bob Hoffman, a.k.a. The Ad Contrarian is at it again--the guy has a knack for stirring shit up. This time, he's saying account planning "needs to crawl away and die." Here's his first reason why: Strategy is too important to be left to the strategists. Advertising and brand strategy ought to be done by the smartest people at the agency. I don't care if their titles are art director, billing supervisor, or ceo. The …
By David Burn
The more pay walls that go up the more normal the structures will become and the more tolerant media consumers will become. But that doesn't mean pay walls are the answer, just that they will become one of many answers for more and more publishers. According to Editor & Publisher, McClatchy CEO Gary Pruitt is preparing to put one in place. Pruitt said that McClatchy is "not ideological" about pay models and is …
Continue Reading about Pay Walls Aren’t Walls At All, They’re The Press Room’s Foundation →
By David Burn
Social media marketing and analytics provider, Lift9, sees some needle movement in the wine industry. For instance: * 700,000 people watch wine related videos each month. * Over 7000 wine tweets/ day * Over 1300 wine bloggers * The wine experience has become portable with over 300 iPhone apps. Wine is a topic with many passionate fans, so it's only natural that these passionistas would take to the Social Web. I did …
By David Burn
Since moving to the Pacific Northwest in August of 2008, I've made it a point to cover ad news from this region. Hence, the ongoing series: "Spotlight on NW Creative." Now another ad blog wants to source ad bloggers in my city, and yours, to join their new hyperlocal blog network. You know, like Gothamist or MetBlogs, but for ad wonks. As a member of The Egotist Network, a local ad blogger will "hit the ground …
Continue Reading about Dear Hyperlocal Ad Blogger, Come Out, Come Out, Wherever Your Are →
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