Did you happen to mention to @tridentlayers how you feel about the brand's new gum? No? Where you been? The brand-aware on Twitter did, and some of their whimsical bursts are now being placed by the brand in front of a much larger audience care of a full page ad in today's USA TODAY. According to Mashable, the Trident team used Twitter Search to find authentic (not sponsored) micro-messages. Why does this ad matter? …
Guys With Money Need Reporters To Keep Other Guys With Money Informed
Pluribus Capital was founded in 2009 by James A. Finkelstein, George Green and Matthew Doull to focus on acquiring and managing industry leading media properties with high growth potential, particularly those with strong brand recognition across multiple platforms including digital, print and events. And acquire Pluribus has. Together with Guggenheim Partners, a global diversified financial services firm, Pluribus …
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The Right Thing, Designed
[Purchase this poster at Harmonie Intérieure] …
Signpost To New Space: Media Arts (Not Advertising) Defines The Industry Now
Palladium Boots and VBS.tv, a division of Vice, have teamed up to create lifestyle content meant to entertain hipsters in need of footwear. According to Ad Age, Virtue (the in-house agency at Vice) is agency of record for Palladium's global creative and media accounts--a unique position for an in-house agency. Ad Age points out that "media companies have been working harder to staff up their creative services groups …
Kind Beer, Perfect Package
I recently encountered two beers from Lyons, CO brewery Oskar Blues at Portland's annual Holiday Ale festival. I liked the Pilsner but was totally impressed by OB's Gordon Ale, which they describe as their "Velvet M-80." A few days after the festival, I noticed on Twitter that our local store was carrying Oskar Blues in cans. At first, I said to no one in particular, "Cans?" Then, I replied no the same no one, "Hell …
Ad Man of the Decade, Hat Model and Budding Talk Show Host
Alex Bogusky doesn't have enough to do, so he's hosting a live show on Justin.tv. Watch live video from FearLess Q+A on Justin.tv If you'd like, you can keep up with the show on Twitter. …
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In Ad We Trust
So last week, Gallup's annual "Honesty and Ethics of Professions" poll was released, and like clockwork, "advertising practitioners" were down near the bottom, although above Congresspeople and Senators. Should we care? While lots of people don't care much for advertising, they generally know it when they see it, and that's part of the bargain they make for having their TV and other media content somewhat …
Make The Ask, Make It Simple and Make It Often
NBC Miami is having some fun with the painful times felt by the city's big newspaper. This holiday season, you have several options of where to donate your money: Salvation Army, Toys for Tots, soup kitchens. But have you considered the Miami Herald? It's not quite a charity case yet, but the paper of record in the Magic City is accepting handouts if you have any spare change. I'm intrigued by commentary from …
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