Weclome To Fresno, The Pathway To Other Cool Places

According to USA TODAY, the city of Fresno, Calif. is investing in its image. For decades, Fresno has been a punch line, a city maligned on the national stage for everything from its smog and crime, to its hot weather and reputation as a bastion of the un-hip. The city is fighting back, starting with […]

iMags Sprout From Handheld Media Gardens

Christina Warren of Mashable takes note of the iPhone optimized version of Esquire’s January issue, available now for $2.99 in the iTunes store. “The digital version allows users to easily browse through the magazine, access enhanced and extra content and save and share favorite portions with friends,” Warren reports. She also notes that McSweeney’s–the literary […]

Chaotic Action Is The New Marketing Imperative

Tom Asacker reminds us that Peter Drucker wrote, “The aim of marketing is to make selling superfluous.” Asacker adds to Drucker’s bass line, “the purpose of marketing is to create and keep customers while making selling superfluous.” Great stuff, but how does a brand actually go about “making selling superfluous?” Asacker has an answer: Be […]

In Columbia’s Great Outdoors, Leave No Knot Untied

Disclosure: I helped write the copy for the following iPhone App from Columbia Sportswear. When you’re bivouaced high above the valley floor on El Cap, there’s little room for consulting a classic how-to book on knots. But when that book is repurposed for the iPhone, it’s a different story. Columbia Sportswear’s first iPhone App, “What […]

One Big Ad Blog Love Fest

I want to send out a very special thank to Bob Knorpp of The Beancast for a live read on his 2009 Year End Show. He, and guests George Parker and Bill Green have some terribly nice things to say about us. If a Web site could blush… Knorpp frames our content as “considered commentaries” […]

When You Pay For Content, By Definition, It’s Something of Value

Serial entrepreneur Patricia Handschiegel is looking forward to 2010. She says it’s going to be “a cool year for the internet.” She also sees some interesting challenges on the horizon and what the response to those challenges might be. Launching ideas in the not far away future will require much more investment, effort and strategy. […]

Domino’s Puts Better Ingredients And An Honest Brand Story In The Oven

I can’t recall the last time I ordered a Domino’s pizza. But I do recall the feeling it left me with. Namely, that it was adequate. Of course, adequate isn’t exactly what a food company wants to hear about its signature product. And Domino’s has been hearing a lot of like sentiments from its customers, […]

You May Not Know Them By Name, But You Know Their Work

Modern Copywriter is a new site from Jason Siciliano that celebrates the work of “fabulous copywriters,” which he describes as “gentle souls in a rough biz.” Some of the copywriters he’s featured thus far include Janet Champ, Brooks Jackson, Bryan Karr, Gilberto MuiƱos, Kash Sree, Sam Pond and Nick Driggs. Each entry on the site […]