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The Wall Street Journal has a copy of an internal memo sent by Steven Swartz, the president of Hearst newspapers. In the memo he says Hearst newspapers will begin to charge for online content. “Exactly how much paid content to hold back from our free sites will be a judgment call made daily by our […]

Crispin Hires Coen Brothers To Mock Coal Industry Rhetoric

See the spot.

Design Is At The Very Heart of Green

I’d like to see our industry help groups like NRDC, Sierra Club, Greenpeace and others become more expert in their use of media. After all, persuasion is key to their ability to raise operational funds and wage successful campaigns. According to Creative Review, Greenpeace UK turned to Airside Design for their anti-Heathrow expansion efforts. From […]

One Song, Two Spots

I was looking at some Joe Purdy music vids on YouTube and happened upon this commercial for Autism Association of South Africa. Then I made a few more clicks and found this commercial for Kia that uses the exact same song. Both of the spots appear to be from last year. My guess is Kia […]

On Spec, You Can Inject Truth And Humor At Will

The following spec spot for Trader Joe’s was shot on a Treo by Carl’s Fine Films in San Francisco. [via The Ad Class at Cal State, Fullerton]

Today In Twitterverse: The Narcissism Argument

In the Television section of The New York Times, Alessandra Stanley questions the need for all this inane Tweeting, especially from TV news personalities. It’s tempting to dismiss Twitter fever as a passing fad, the Pok√©mon of the blogosphere. But it’s beginning to look more like yet another gateway drug to full-blown media narcissism. Those […]

Spotlight On NW Creative: First Ascent from Eddie Bauer

Eddie Bauer is a west coast L.L. Bean, but Neil Fiske the firm’s new CEO, wants to reach a little higher than the fishing streams and hunting grounds of its past. According to the Seattle Post-Intelligencer, the company is about to introduce a new mountaineering line called “First Ascent.” For more than a year, an […]

Purity In The Milk Aisle

WK/London is breaking new work for Cravendale dairy. Sam Heath, creative director at W&K says, “People don’t really think when buying milk. They just reach for the blue, green or red top. With these spots we wanted to challenge this, to engage people a little more and get them to consider Cravendale.”