Spotlight on NW Creative: Financial-Chaos Free Moments

People are bugging out because the financial world is spinning spinning spinning. These conditions make it exceptionally difficult for a bank to get its message out. But that’s not the case for credit unions, at least credit unions in the state of Washington. Seattle-based Big Bang Electrical’s new campaign for the Credit Unions of Washington […]

Micromedia Is Mega

Niche Web Sites Buck Media Struggles is a pretty provocative headline at a time like this, when content companies of all shapes and sizes seek profitability. According to The Wall Street Journal, SB Nation, Seeking Alpha and HealthCentral Network, which create and aggregate content about topics like sports, business and health, are recording sharp gains […]

LinkedIn Is Serious

Abbey Klaassen at Ad Age notes that LinkedIn is well positioned to capitalize on the downturn in the economy. The professional networking site hit 36 million members last Monday and is adding them at a rate of about one member per second. According to ComScore, it’s gone from about 3.6 million unique monthly visitors a […]

Do You Like Your Skittles Mashed?

The new Skittles.com launched last week and left the self-absorption of their own website behind to focus on the social networking aspects of the Web. The new homepage offers a widget navigation element positioned over a Twitter.com page showing real-time Tweets referencing Skittles. “Product” pages pull in content from Wikipedia, “Media” pulls in Flickr and […]

Christina Aguilera And The Sweet Smell of Israel

Fans of pop music might expect Christina to air her laundry in public. Instead the pop diva hung her hangers in public, as part of an experiential marketing stunt to drive interest in her new perfume. Mizbala of Tel-Aviv placed tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina […]

Mark Penn Thinks We Can’t Build A Road

Yeah, I’m admittedly no fan of Mark Penn, a former advisor to the Hillary Clinton campaign, but in this Wall Street Journal editorial, he is kinda sorta somewhat concerned about the plight of the “Creative Class” and other white-collar jobs in this economy: We are totally unprepared for this new phenomenon. We have safety nets […]

Ebony And Ivory, Living Together In Commercial Harmony

The increasing trend of multiple ethnicities appearing together in commercials gets a closer look in this AP story: It wasn’t always like this. For much of the past century, “minorities were either invisible in mainstream media, or handed negative roles that generally had them in a subservient position,” says Jerome Williams, a professor of advertising […]

Yet Another Facebook Story: Nauseating Smarminess

Marshall Kirkpatrick of ReadWriteWeb is saying what many of us are thinking about Facebook these days. …Ownership of content, not the lack of input on policy, was what people were upset about. Facebook appears to forget that it’s just one of many ways people use the internet. It’s wildly popular today, but just as people […]