Scott Goodson, founder and CEO of StrawberryFrog reflects on his agency’s use of freelance talent, and how it differs from the way mainstream agencies hire freelancers. We worked with some of the best talent – all out of courage while the corporate agencies used them out of fear, never willingly admitting that they had freelancers […]
According to BizCommunity, Adidas presented “Jabulani,” the official match ball for the 2010 FIFA World Cup in Cape Town on Friday (just in time for the holidays). The Jabulani, which means “to celebrate” in isiZulu, features a South African-inspired design and radically new technology. The new match ball became available at retail the next day. […]
TBWA\Toronto and Sons and Daughters director Mark Zibert have made another entry in Nissan’s “Best Part of Your Day” campaign. By the way, the title track is “Do the Milkshake” from Memphis-based psychobilly band, Oblivians.
If you own a photo or other type of inkjet printer, then you know that it’s a lot like the Gillette razor and blade business model — you can get a printer for practically nothing but the ink is crazy expensive. Kodak is turning that upside down — and going head on against HP and […]
Daffy’s, a discount retail chain in the greater New York City area, has been known for its innovative and effective marketing from the store’s beginning in the 1960s. Back then, Daffy’s sold silver dollars for 88 cents. Today, with the help of New York agency, Johannes Leonardo, the company continues to push its own envelope. […]
Bills Khakis Pub on the ground floor of the haberdasher’s building in Reading, PA is the kind of experiential marketing idea I can get excited about. I love to see a brand anchored in physical space like this. That’s where real social networking can occur. And where customers and prospective customers can get a genuine […]