According to TheNextWeb.com, Google is taking out full-page newspaper ads in the UK to advertise Chrome, its new browser. The ad’s front page, continuing the theme of the video ad Google launched last week, describes Chrome as “A fast, new browser. Made for everyone”. Inside, the ad explains why Google made the browser and details […]
You Can Make Ads In Your Sleep – Radical Rebuilding of Our Organizations Is The Work That Needs Doing
Far better than a precise plan is a clear sense of direction and compelling beliefs.” – Dee Hock Dee Hock, founder and former CEO of Visa International, has some interesting ideas about chaos theory and organizational democracy. Here’s a passage from an old Fast Company article on Hock: Command-and-control organizations, Hock says, “were not only […]
In July, we took note of Pepsi’s unusual willingness to accommodate Argentine soda drinkers. Now, Creative Social and Digital Buzz Blog point to this video case study. Pecsi Case from BBDO argentina on Vimeo.
Tom Denari, President of Young & Laramore in Indianapolis has little use for focus groups. Isn’t it common knowledge that consumers are motivated more by emotion than reason? Isn’t that why brands exist? And, if we can agree that brands work on an emotional level, then why are we asking consumers to make rational judgments […]
ABC Radio’s Dan Patterson asked Gary Vaynerchuk of WineLibraryTV some questions about Crush It, his first book in a ten-book deal. The radio interview provides a good overview on the book, which aims to provide a blueprint for others seeking Vaynerchuk-like success on the social Web. I read Crush It today in one sitting. It’s […]