In July, we took note of Pepsi’s unusual willingness to accommodate Argentine soda drinkers. Now, Creative Social and Digital Buzz Blog point to this video case study. Pecsi Case from BBDO argentina on Vimeo.
Tom Denari, President of Young & Laramore in Indianapolis has little use for focus groups. Isn’t it common knowledge that consumers are motivated more by emotion than reason? Isn’t that why brands exist? And, if we can agree that brands work on an emotional level, then why are we asking consumers to make rational judgments […]
ABC Radio’s Dan Patterson asked Gary Vaynerchuk of WineLibraryTV some questions about Crush It, his first book in a ten-book deal. The radio interview provides a good overview on the book, which aims to provide a blueprint for others seeking Vaynerchuk-like success on the social Web. I read Crush It today in one sitting. It’s […]
I spent some time this morning with Wine Spectator and while the magazine offers some interesting editorial like “The Top 100 Most Exciting Wines of 2009,” the ads don’t stand up. It’s just one beauty shot of the bottle after the next. In fact, the strategy is so stale it would be relatively easy to […]
According to Susan Greene of The Denver Post, Vail Resorts doesn’t take kindly to reports that it exaggerates snowfall reports. Even seemingly tame reports like this one from veteran reporter Bob Berwyn in a Nov. 19 column in the Summit Daily News: “I sometimes wonder whether the ski industry wouldn’t benefit more from being completely […]