Stop Searching The Intertubes For B-Roll – Here It Is

P.S. The First Democratic Pronunciation of A Brand

In July, we took note of Pepsi’s unusual willingness to accommodate Argentine soda drinkers. Now, Creative Social and Digital Buzz Blog point to this video case study. Pecsi Case from BBDO argentina on Vimeo.

Keep Uninformed Opinions Disguised As Rational Thinking Away From My Advertising

Tom Denari, President of Young & Laramore in Indianapolis has little use for focus groups. Isn’t it common knowledge that consumers are motivated more by emotion than reason? Isn’t that why brands exist? And, if we can agree that brands work on an emotional level, then why are we asking consumers to make rational judgments […]

Elf Yourself

Seasons greetings from Darby, Lucy and me. Send your own ElfYourself eCards

Martin’s MVP Honored By One Club

“Design is thinking made visual.” -Saul Bass Mike Hughes, of The Martin Agency, and the late Saul Bass, a graphic designer and Academy Award-winning filmmaker, will be inducted into the One Club’s “Creative Hall of Fame” at The Metropolitan Club in New York City on Thursday, March 4, 2010. Mary Warlick, Chief Executive Officer of […]

Whatever You Do, Crush It

ABC Radio’s Dan Patterson asked Gary Vaynerchuk of WineLibraryTV some questions about Crush It, his first book in a ten-book deal. The radio interview provides a good overview on the book, which aims to provide a blueprint for others seeking Vaynerchuk-like success on the social Web. I read Crush It today in one sitting. It’s […]

Where’s the Creativity In Wine Advertising?

I spent some time this morning with Wine Spectator and while the magazine offers some interesting editorial like “The Top 100 Most Exciting Wines of 2009,” the ads don’t stand up. It’s just one beauty shot of the bottle after the next. In fact, the strategy is so stale it would be relatively easy to […]

Skiing’s Not Dangerous And There’s Always Lots of Snow

According to Susan Greene of The Denver Post, Vail Resorts doesn’t take kindly to reports that it exaggerates snowfall reports. Even seemingly tame reports like this one from veteran reporter Bob Berwyn in a Nov. 19 column in the Summit Daily News: “I sometimes wonder whether the ski industry wouldn’t benefit more from being completely […]

Give Karjaluoto The Big Button He Wants

Eric Karjaluoto’s new book Speak Human is about how small companies can outmarket their larger competitors by getting personal. To promote the book and the ideas therein, Karjaluoto is sending out copies with handwritten notes to members of the industry press (thanks Eric!) and making videos for his book’s YouTube page. Like this one (careful, […]

Christina Is Out To Save The World (From Cable)