2009 is coming to a close and for many of us in media, marketing and advertising, it’s a time to be thankful for our very survival. Cheers to that! No doubt, the stormy economy hurt a lot of our businesses and cost people jobs and income, but it also forced people to rethink some old [...]
I Wonder What Sam Cooke Would Think…
December 30, 2009 By Leave a Comment
…about the use of “A Change Is Gonna Come” in this fine advertisement: That’s one of the many thoughts I have about this spot. It’s airing now. Tax season is just around the corner, folks!
Largely Unrecognized, But Incredibly Famous Voices, Speak for Brands
December 30, 2009 By Leave a Comment
Uncredited voiceovers can be lucrative gigs for famous actors and celebs. Which is sort of funny, because often times the voices go unrecognized. How many voices can you identify in the following presentation from Slate V?
Chillaxin’ With Some…Soda?
December 30, 2009 By 1 Comment
In the 90s people wanted a Jolt from their soda. The LA Times reports on how times change: Southern California has become the bestselling market for Mary Jane’s Relaxing Soda, a sugary drink laced with kava, a South Pacific root purported to have sedative properties. Matt Moody, a Denver nutritional supplement developer who created the [...]
Designing Digital Trails To Very Real Mountaintops
December 29, 2009 By 1 Comment
The trade press is fascinated by digital. Perhaps they believe their own existence depends on it, as well as the existence of the entities they daily report on. Adweek and Ad Age are both featuring articles about digital trends to look for in 2010. Ad Age reached out to Duncan Southgate and Ken Mallon for [...]
Yahoo Borrows Southwest’s “Bags Fly Free” Concept
December 29, 2009 By Leave a Comment
NBC Bay Area reports that Yahoo–a company characterized as having some baggage–sent a crew to San Francisco and San Jose Airports on Dec. 23 to help people with their luggage by paying the airline’s new baggage fees for unsuspecting travelers. What does this have to do with search or with content? Nothing, but it is [...]
Amazon Will Face eReader Competition From Apple and Others, But The Seattle-Based Company Has First Mover Advantage
December 28, 2009 By Leave a Comment
Newsweek is running an interview with Amazon CEO Jeff Bezos where he speaks openly about his company’s long-term approach to satisfying customer needs. Naturally, Amazon’s Kindle is at the center of the discussion. Here’s a look at of one question and answer from Newsweek: Q. Have you been surprised by the Kindle’s success? A. Astonished. [...]
Connect