Interactive Marketing Is Relationship Marketing

Renny Gleeson, Global Digital Strategies Director for Wieden+Kennedy, kindly offers up a series of questions he runs through when tackling a new client problem. In the midst of his queries, he makes a great point about the digital space. Traditional planning sets a goal of defining a brand’s ‘voice’, but generally it’s applied to mass […]

Today In Twitterverse: Love Is For Lovers, Saints And Puppies

Kathy Sierra is a very sensible lady.

Thanks To Our New Advertiser, ProtoShare

“Web prototyping can be cumbersome and expensive. ProtoShare is a smart way for the team to collaborate with clients.” – Steve Gray, Technology Director at Razorfish If you have an interest in improving your Web development process, I encourage you to support our new advertiser and learn more about ProtoShare.

eBay — Everything You Want At A Price You Can Afford

David Gianatasio of Adfreak is not a fan of Goodby’s new work for eBay. eBay crested during Web 1.0, and this effort seems hell-bent on delivering old-hat, mostly unfunny schtick from a who’s-who of cable-comedy refugees in set-ups that go nowhere. That’s kind of harsh, although I can see his point.

Funneling Towards A Sale

Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore discuss branding’s importance in the marketing mix and how search alone won’t close the sale. [via iMediaConnection]

Talking Pre-Roll

Speaking as a consumer of online video, I’m no fan of pre-roll, also known as force feeding. But some of these guys are. Let’s listen… According to Beet.TV, the panel above is comprised of Michael Learmonth of Ad Age; Micheal Mathieu, CEO of video ad network YuMe; Rob Norman, CEO of WPP’s GroupM; Robert Davis […]

Are You Ready To Get Digital Right?

Jon Gibs, Vice President, Media Analytics at Nielsen is offering up a 16-page report on “Integrated Measurement in a Multi-Screen World.” Gibs asks: If the Internet has truly “arrived” and is being taken seriously, why have we not yet seen significant brand advertising dollars follow? He then follows the question with this sage piece of […]

Gratuitous Use of Children In An Ad (But It’s For A Good Casue)

When moms took on drunk drivers during the Reagan years, they made a big difference. Now, Moms Against Climate Change, a Canadian advocacy organization, wants to make a similar impact on behalf of kids (and we’re all someone’s kid).

Cows Aren’t Just For Tipping Anymore

Omaha’s Oxide Design scored with their poster series for Big Omaha, a tech conference conducted in the Silicon Prairie last May. The posters are featured in Communication Art’s Design Annual 50, which arrived in my mailbox yesterday.

Spotlight On NW Creative: Pop Up Retail In The Pearl

Willsonville-based online show merchant, Solestruck, is now doing business face-to-face in Portland’s trendy Pearl District. According to The Oregonian, Bryce Morrow, Solestruck’s director of operations, saw unexpected opportunity in Portland’s retail vacancies, now at 8 percent. “We wouldn’t have done this type of thing two years ago,” he said. “In another two to five years, […]