Spotlight on NW Creative: Trevor Graves

David Wiggs of Hitch recently spoke with Trevor Graves of NEMO as part of a series on ad industry innovators. When asked what makes NEMO different, Graves says “We never make ads: advertising is fake, it’s clutter, and it’s ignored by most. We touch people through art, we communicate emotions, we engage in genuine conversation, […]

For Adweek, Brandweek and Mediaweek Change Has Come Today

According to Sharon Waxman of The Wrap, Nielsen is looking to unload a bundle of titles, including The Hollywood Reporter. Apparently, James Finkelstein is ready to buy them. The historic Hollywood trade paper has been quietly for sale since the middle of last year, along with 41 other trade papers in Nielsen’s Business Media division, […]

The Pig Kisses It Better

When you work on a retail account, you have to drive traffic, especially around high volume holidays. Price promotions is one way to go, but price-driven appeals can become awfully expected. Speaking of expected, here’s a bunch of lame pickup lines… Okay, so Piggly Wiggly, a.k.a. “The Pig” injects a little surprise and some sophomoric […]

Going Deep, Digitally

Ed Cotton likes the contrary thinking found in Jonathan Harris’ new piece, “World Building in a Crazy World”. I do too. Very much. Here’s what Cotton says about the work: Harris seems to be taking a giant knife to the current internet landscape and stabbing a hole in its heart; slamming the 140 character world […]

Guy Goes Viral, Gets Written Into VW’s Script

Check out Scotsman Danny MacAskill in this new VW spot from TRY Advertising in Oslo, Norway. in April, MacAskill placed a five-minute video of himself doing bicycle stunts to the tune of Band of Horses’ “Funeral” on YouTube. The video has since been viewed more than 12 million times. Todd Wasserman of Brandfreak says the […]

Chrysler Drives Away

Adweek is reporting that BBDO/Detroit and its field offices will close on Jan. 26, 2010, putting 485 people out of work. Given that news, it’s kind of weird to see the following message on “Give yourself a promotion.” Ouch. On July 30 Chrysler told the agency that while it wished to continue to work […]

Data Destroyed, Tears Shed

GeoCities is no more. Yahoo! pulled the plug on Oct. 27, wiping away 7 million of Internet’s first Websites in the process. Who cares? Digital archivists care, that’s who, and maybe a few disgruntled GeoCities customers. “GeoCities was the largest self-created folk-art collection in the history of the world,” says Jason Scott, 39, leader of […]

Eyetracking Study Says Text Is Best

Many of us are busy trying to find that digital piece of gold known as a better display or banner ad. Leading this pursuit at the moment, are ads that are looking more and more like magazine ads, and in some cases TV ads. Yet, some might say that’s exactly the wrong direction. According to […]