GeoCities is no more. Yahoo! pulled the plug on Oct. 27, wiping away 7 million of Internet's first Websites in the process. Who cares? Digital archivists care, that's who, and maybe a few disgruntled GeoCities customers. "GeoCities was the largest self-created folk-art collection in the history of the world," says Jason Scott, 39, leader of ArchiveTeam, one of a handful of parallel groups that worked to download as …
Eyetracking Study Says Text Is Best
Many of us are busy trying to find that digital piece of gold known as a better display or banner ad. Leading this pursuit at the moment, are ads that are looking more and more like magazine ads, and in some cases TV ads. Yet, some might say that's exactly the wrong direction. According to TIME, advertisers are often wrong about what attracts our attention online. Online, text-only ads receive the most looks. Part of …
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Creative Reconciles With Accounts
The last episode of Mad Men, season three, is a big one for Don. He makes right with Roger, Pete and Peggy, but not with his wife or with Conrad Hilton. He also learns to accept some things about himself, professionally and personally. Here's a key scene: Roger: You don't value what I do anymore than they (McCann) do. Don: I was wrong. I learned that with Hilton. I can sell ideas, but I'm not an account man. Roger: …
Log Off And Head For The Keys
Monroe County Tourist Development Council is running a new campaign from Tinsley Advertising in Miami. Tinsley Creative Director Dorn Martell says, "Everyone is preaching technology as an escape. What we want to do is position the Keys as an alternative with 'real' experiences." …
Free Wi-Fries!
[via Blogilvy] …
Rupe Shares His Thoughts On Media Today
Sky News political editor David Speers talks to News Corporation chairman and CEO Rupert Murdoch about paywalls, politics, and more. One of the highlights of the interview comes early (around the 2:30 mark) where Rupe talks about his plan to remove News Corp. content from search engines. He argues, "What's the point of having someone come occasionally who likes a headline they see in Google, come to us? Sure we can …
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Behind The Scenes With Extreme Olympic Athletes
Samsung is encouraging people to become Mobile Explorers and film behind the scenes events in Vancouver. …
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A Digital (And Universal) Truth: People Like Deals
As someone with a promotions background and an interactive background, it's been clear to me for several years how each discipline helps bolster the other. Here are a few numbers to support my line of thinking: A new consumer study of 2000 "digitally connected" consumers commissioned by Razorfish found that 43 percent of those following brands on Twitter do so because of exclusive deals or offers. That tops …
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Meet The Human Billboard/Social Spokesman
For a small fee, Jason Sadler, 26, of Jacksonville, Florida will wear your company's t-shirt for a day and talk up your product or service in the social space. According to Reuters, Sadler's offering is catching on. "I walk around, take photos, wear the shirt all day ... I Iblog about those photos, I put 'em up on Twitter, I change my Facebook profile ... and then I do a Youtube video," he told Reuters …
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Interactive Marketing Is Relationship Marketing
Renny Gleeson, Global Digital Strategies Director for Wieden+Kennedy, kindly offers up a series of questions he runs through when tackling a new client problem. In the midst of his queries, he makes a great point about the digital space. Traditional planning sets a goal of defining a brand's 'voice', but generally it's applied to mass communications. Interactive planning asks "what is the brand's voice when it …
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