A Dingy Old Roadhouse It’s Not

Here’s a story that illuminates how deep a brand goes. It’s not just the logo or other trappings, a brand is a promise. According to The Wall Street Journal, the Holiday Inn brand promise isn’t being kept by as many as 300 independent owners. InterContinental Hotels Group PLC is ready to strip the brand next […]

Guerilla Body Language Campaign Rejected By League

“The Captain” just got sacked by the National Football League. Last Sunday during the third quarter of the Cowboys v. Eagles game, Eagles tight end Brent Celek caught an 11-yard touchdown pass from Donovan McNabb. He then put his hands on his hips, and raised his right leg, mimicking a pose similar to the pirate […]

Reading Agencies By Their Cover Is Bad Form

Ad Age is running another article about digital agencies being ready to lead, but the article isn’t all that interesting. What is interesting is the first comment on the article. It’s from Josh Levine of Rebel Industries. Here’s a clip: One of my favorite quotes is from Anne Busquet, former CEO of IAC and American […]

Caribou Gets Real About Its Chocolate

The major coffeehouse chains use reconstituted chocolate syrup or processed powder to create their hot and cold chocolate beverages. Caribou Coffee is walking away from that falseness. Beginning today, Caribou Coffee customers will have their drinks made with either white, milk or dark Guittard chocolate. To showcase Caribou’s commitment to realness, the Minneapolis chain turned […]

Spotlight on NW Creative: Trevor Graves

David Wiggs of Hitch recently spoke with Trevor Graves of NEMO as part of a series on ad industry innovators. When asked what makes NEMO different, Graves says “We never make ads: advertising is fake, it’s clutter, and it’s ignored by most. We touch people through art, we communicate emotions, we engage in genuine conversation, […]

For Adweek, Brandweek and Mediaweek Change Has Come Today

According to Sharon Waxman of The Wrap, Nielsen is looking to unload a bundle of titles, including The Hollywood Reporter. Apparently, James Finkelstein is ready to buy them. The historic Hollywood trade paper has been quietly for sale since the middle of last year, along with 41 other trade papers in Nielsen’s Business Media division, […]

The Pig Kisses It Better

When you work on a retail account, you have to drive traffic, especially around high volume holidays. Price promotions is one way to go, but price-driven appeals can become awfully expected. Speaking of expected, here’s a bunch of lame pickup lines… Okay, so Piggly Wiggly, a.k.a. “The Pig” injects a little surprise and some sophomoric […]

Going Deep, Digitally

Ed Cotton likes the contrary thinking found in Jonathan Harris’ new piece, “World Building in a Crazy World”. I do too. Very much. Here’s what Cotton says about the work: Harris seems to be taking a giant knife to the current internet landscape and stabbing a hole in its heart; slamming the 140 character world […]

Guy Goes Viral, Gets Written Into VW’s Script

Check out Scotsman Danny MacAskill in this new VW spot from TRY Advertising in Oslo, Norway. in April, MacAskill placed a five-minute video of himself doing bicycle stunts to the tune of Band of Horses’ “Funeral” on YouTube. The video has since been viewed more than 12 million times. Todd Wasserman of Brandfreak says the […]

Chrysler Drives Away

Adweek is reporting that BBDO/Detroit and its field offices will close on Jan. 26, 2010, putting 485 people out of work. Given that news, it’s kind of weird to see the following message on Chrysler.com: “Give yourself a promotion.” Ouch. On July 30 Chrysler told the agency that while it wished to continue to work […]