Who Has The Digital Answer? He Does! No, She Does! No, I Do!

Ad Age asks, “Does the Industry Need Big Digital Agencies Anymore?” I don’t believe it’s a rhetorical question. Anthropologist Margaret Mead said, “Never doubt that a small group of thoughtful, committed citizens can change the world; Indeed, it’s the only thing that ever does.” Oh right, we’re not talking about changing the world here, we’re […]

Guest Post: Savannah Unleashes The “Geek”

Editor’s note: This article is by Sloane Kelley, a former colleague and current friend. She stepped in to my shoes when I left BFG Communications last year and is now the agency’s Content Director. She’s also a mover and shaker in Savannah (and beyond), as this guest post clearly indicates. SAVANNAH–Say the word “Savannah” and […]

A Media Company Built On Insider Information Sticks Its Neck Out

Bloomberg, which just plopped down $5 million in cash for BusinessWeek wants to be the world’s most influential news organization, according to The New York Times. It might seem like an odd ambition for a media company that has little exposure outside the financial services industry, but I’m not one to frown on someone’s dreams, […]

Foreign Vacations Are One Thing. Cultural Immersion Is Another.

AFAR is a new media company dedicated to “the experiential traveler.” I take note of it because experiential is a big deal in marketing services today, and it’s interesting to see how a media company runs with this particular ball. AFAR understands that simply seeing the sights is no longer enough. Experiential travelers want to […]

Introduce Your Audience to an “Epipheo” (Just Don’t Tell Them That’s What It Is)

The ability to make compelling video content for online audiences is essential if you, or a brand you are working for, wants to be effective online. There are lots of ways to go about it. One could employ ze frank’s non-patented moves, as Oral-B has done. Or one could opt for an “epipheo.” What’s an […]

Spotlight on NW Creative: Good Food At A Great Price

Food carts are incredibly popular in Portland. And they’re becoming more popular everyday, in part because they offer an appealing product in lean economic times. According to Patrick Alan Coleman at Portland Mercury, in 2008 the Multnomah County Health Department gave annual mobile food unit licenses to 370 carts and trucks. Due to demand, 2009 […]

Talk Fast, Edit Faster

In looking at the ad above, Julian Cole remarks that it’s “the first ad that has been specifically made for Youtube. It uses a lot of the editing tricks that many of the top Youtubers employ.” I don’t know about the first claim, but Cole’s second point is dead on. But we can be much […]


[via CrackUnit and Poptimist]

Millennials Like To Get It Done

Women ages 20 to 30 represent a $54 billion marketing opportunity for packaged goods companies, according to Brandweek. But a study from Information Resources indicates that the shopping habits of this demographic vary significantly from previous generations. Compared to their elders, Millennials tend to use less coupons and circulars. They are also more likely to […]

Kraft Gets Crafty – “Owns” Colbert

Last month, when Bob Garfield said Miracle Whip’s new attitude was “Che Guevara in a Jar,” no one really noticed. But Stephen Colbert is another story. Colbert took Miracle Whip to task and even made a competitive commercial on behalf of real mayonnaise just to rub condiment in Miracle Whip’s eye. The Colbert Report Mon […]