What’s going on is 10 Vancouver-area Gap stores are offering consumers a credit on any merchandise that goes on sale within 45 days of their purchase. To promote this offer, Gap flipped the script and turned everything in its Robson Street store on its head. There’s more information at MySprize.com. [via BrandFreak]
Yesterday, I had a great talk over Skype with Bob Knorpp of The BeanCast and Cool Beans Group. Like me, Bob is a freelance copywriter and brand consultant, who is fighting for a foothold in the scree field of this economy. One of the things we touched on was the need to be better self-promoters, […]
“We now have countless examples of the success of marketer as media owner,” Bloom says. Then he kindly lists them. J&J’s BabyCenter.com had 3.6 million views last month P&G’s HomeMadeSimple.com and Pampers.com pulled in close to a million visitors P&G is launching its beauty mag, Rouge, to six million Americans next year Walmart with its […]
According to Ad Age, custom magazines from package-goods marketers have been around for a while, but a new wrinkle in the U.S. rollout of beauty magazine Rouge, is the use of the mommy blogger community to help build the database of the relationship-marketing program. P&G first launched Rouge in Canada in 2005, then tested the […]
Sometimes a demo is just what the doctor ordered. This is one of those times. Andrew Bell of Barbarian Group explains how the project came together. This is all the result of a three-way collaboration between the editorial staff of Esquire, the uber-talented designers at Psyop, and us. It was awesome getting to see first-hand […]
The folks at McCann Erickson probably liked, and disliked, the season finale of “Mad Men.” The episode featured Sterling Cooper set to be sold to 1960′s era McCann, an agency described as not a good one for Don Draper & Co. to work for. 2009′s McCann decided to play along: McCann Erickson bought ads that […]
Honda Crosstour is a new vehicle being promoted by an old song.
My jaw is on the ground. Social media scholar, Danah Boyd, spoke at Web2.0 Expo in New York yesterday and now her talk is available in “print” on her site. Here’s one bite of that nourishing feast: Consider what it means to be “in flow” in an information landscape defined by networked media and you […]