Hear This, Vol. 2

Back in August, marketing podcaster Bob Knorpp invited Danny G. and me on his weekly radio show, The BeanCast. Apparently we didn’t break anything, because Bob asked us back for more. We recorded “Episode Eighty: Scrubbing Rupe” tonight via Skype. You can download the MP3 directly, or head over to the iTunes store. Bill Green […]

Online Advertising Does Work When It’s Properly Managed, Analyzed and Optimized

Frank Addante, CEO and Co-Founder of Rubicon Project wants to “keep the Internet free and fuel its growth.” His team plans to do this by helping publishers make money from under-utilized online ad space. Addante describes Advertising 1.0 as relying on content as a proxy for advertisers to reach an audience. He says Advertising 2.0 […]

What You Like Is More Than A Preference, It’s An Income Opportunity

Likes.com, a new word-of-mouth advertising model that aims to connect bloggers and influencers with advertisers on Twitter, got some advance press from The New York Times. The company encourages bloggers and Twitter users to specify their tastes in restaurants, movies, books and other products, and then to publish those recommendations to their blogs and social […]

What The Duck?

According to Eugene Register-Guard, the University of Oregon students who produced and appear in this video are in trouble. No, not for making a crap video. The marketing arm of the UO athletic department asked the students to take it down earlier this week because the Duck mascot appears repeatedly in it, and the rights […]

Shouldn’t Landing Pages Be Called Departure Pages?

I stumbled upon two killer landing pages this week. One from Jody Ferry and one from Adelle Charles. I love how minimal and how visual both introductory pages are. There’s so much to take in on the Web–it’s nice to see these professional communicators make non-taxing first impressions.

Hipsters At War

CANON – Freeze Tag from Saman Keshavarz on Vimeo. “This is an independent promo for CANON France, not commissioned,” says writer/director, Saman Keshavarz. However, it’s in the works to be (officially) released over the Web, he says.

A Gap In Perspective

What’s going on is 10 Vancouver-area Gap stores are offering consumers a credit on any merchandise that goes on sale within 45 days of their purchase. To promote this offer, Gap flipped the script and turned everything in its Robson Street store on its head. There’s more information at MySprize.com. [via BrandFreak]

Self-Promo Ad #7

Yesterday, I had a great talk over Skype with Bob Knorpp of The BeanCast and Cool Beans Group. Like me, Bob is a freelance copywriter and brand consultant, who is fighting for a foothold in the scree field of this economy. One of the things we touched on was the need to be better self-promoters, […]