Steve Rubel, lifestreamer and VP-director of insights at Edelman Digital believes in brand-curated content, as his latest Ad Age piece shows. …digital curation — both automated and human-powered — will be the next big thing to shake the web. There’s an evergreen need for those who can separate art from junk online. However, in this […]
Coca-Cola execs hosted an Investor and Analyst event on November 16 and 17 in Atlanta to discuss the company’s “2020 Vision and Roadmap for Winning Together.” According to Ad Age: Coke pulled out all the stops at the meeting, its first such confab since 1998. There was a dinner designed by Linton Hopkins, named one […]
Frank Addante, CEO and Co-Founder of Rubicon Project wants to “keep the Internet free and fuel its growth.” His team plans to do this by helping publishers make money from under-utilized online ad space. Addante describes Advertising 1.0 as relying on content as a proxy for advertisers to reach an audience. He says Advertising 2.0 […]
Likes.com, a new word-of-mouth advertising model that aims to connect bloggers and influencers with advertisers on Twitter, got some advance press from The New York Times. The company encourages bloggers and Twitter users to specify their tastes in restaurants, movies, books and other products, and then to publish those recommendations to their blogs and social […]
I stumbled upon two killer landing pages this week. One from Jody Ferry and one from Adelle Charles. I love how minimal and how visual both introductory pages are. There’s so much to take in on the Web–it’s nice to see these professional communicators make non-taxing first impressions.