BusinessWeek Sold For $5 Mil. This Bundle of Trade Mags To Go For More.

It’s been two weeks since Sharon Waxman broke the story about Adweek, Brandweek, Mediaweek, The Hollywood Reporter, Billboard, Editor & Publisher and other Nielsen trade titles being packaged for a sale. The other day, Editor & Publisher’s Editor, Greg Mitchell, had this inside the bubble POV to share: Now, Ad Age is adding a bit […]

McSweeney’s Is Celebrating Newsprint In A Big Way

San Francisco Panorama is an upcoming 300-plus-page, single-edition newspaper from McSweeney’s, the indie publishing house founded by author Dave Eggers. Six months in the making by McSweeney’s staff based in San Francisco’s Mission District, the Panorama will comprise a main news section including investigative reports, arts and sports sections, a magazine, a book review section, […]

Giving The Usual Routine The Boot

Frankly, I spend too much time online. Surfing, blogging, tweeting, Facebooking–I simply can’t keep up with it all. I feel pressured to keep up so I can stay relevant in advertising. But recently, I was reminded that getting out and experiencing the real world is just as important, if not more so. Yes, there are […]

Brighten Bay–A Soap For The Attention Deficient

Brighten Bay from Cheer is a new campaign from the P&G brand. Real-life soap star Cameron Mathison of ABC’s All My Children stars as Dr. Dan in the campaign. A commentor going by the initials “E.S.” on The Ad Contrarian says, “I can even join in on the discussion about these pitiful stories, filled with […]

An Orgasmically Good Fit

Yoga Jeans from Second Clothing in Canada wants to “give real women what they really deserve”–the chance to “feel good, real good.” According to Art Director, Ahmad Ktaech, Yoga Jeans have a unique fit that flatters a woman’s curves like no other denim in the market… so much so that women of all ages and […]

Gary V. and LinkedIn Work Together To “Crush It”

Wine merchant, author and social media impresario, Gary Vaynerchuk, is teaming with LinkedIn to promote his new book, Crush It and LinkedIn’s recent move to get on board with Twitter. Here’s my Tweet (that will hopefully score me a free book, unless 200 people beat me to the punch):

Did You Know That Lotus Knows?

Given the concern people have for their privacy in online environments (as noted this morning by Danny G.), Lotus Knows is kind of a strange campaign. Learn more about IBM’s desktop product at LotusKnows.com.

Entertain & Inform, Then Entertain Some More

Candace Bushnell is working with Maybelline on The Broadroom, a made for the Web knock off on her hit show Sex in the City. Episodic content. Episodic content. Episodic content. How many times will Stuart Elliott of the The New York Times and I go over this? Web series are being created specifically for advertisers, […]

Keeping Web Tracking On Track

With so much focus on accountability and ROI, there’s an increasing pressure on agencies to prove their advertising works. And with interactive, agencies are asked to provide detailed metrics whenever possible. The trouble is, the more consumers know about how much they’re tracked online, the more they don’t like it. So with the specter of […]

Worthy of Further Clickery, Vol. 2

On Nov. 1, I put up a list of sites deemed by me to be Worthy of Further Clickery. The month’s not even out, and I’m here I am doing it again–hey, there’s a mountain of material out there. When you’re not deeply absorbed in this site, getting drunk or working under an intense deadline, […]