American Express OPEN Forum is presenting an article on the art of sales by Dr. Susan L. Reid, a business coach and consultant for entrepreneurial women. Here are Reid’s Five Keys to Making a Sale: 1. Treat your clients with respect, dignity, interest, and care. 2. Forget about rejection. 3. Shine your light. 4. You […]
I, like lots of other folks, was very saddened to hear of the closing of Cliff Freeman & Partners. But what struck me was how few agencies do what Cliff Freeman did–keep a style of advertising for many years, through many clients. No, it didn’t last forever, but can an agency even attempt to create […]
Nonprofit news site, Texas Tribune, launched yesterday. The development is being covered by media outlets from coast to coast. But some of the best reporting is coming from inside Austin, as it should. Alt weekly, The Austin Chronicle, for instance, points out that there’s a lot of venture capital on the table. Texas Tribune is […]
According to Adfreak, AMV BBDO didn’t take many short cuts for this new Guinness ad, called “World,” which breaks today in the U.K. The agency shot in four countries (New Zealand, Canada, Fiji and the U.K.); took three months to build the set for the underwater scene; got army assistance to film the grass-hauling shots […]
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Marketing speaker, author and consultant, Tara Hunt, was raised in a small town in Alberta. Naturally, she was shaped by that experience (as we all are, wherever and however we grow up). I’m not a hustler. I’ve never been a hustler. Sure, I know the elements of the hustle (there are enough examples around me) […]
Twitter Co-founder Jack Dorsey took the stage at Robin Museum of Art in New York on Monday as a participant in “The Red Book Dialogues,” an exhibit on Carl Jung’s newly published Red Book. Afterward, he also practiced a little Jungian-style free association with WSJ’s Marisa Taylor.