Fun With Bob Garfield: “Che Guevara in a Jar”

Ad Age critic Bob Garfield says if you like the above commercial you may be a douche bag. Was this conceived during ‘shroom day at McGarryBowen? See, in non-psychedelic reality, Miracle Whip is not a badge of defiance but rather the quintessence of middle-American déclassé, the turquoise pants suit of condiments. To assert the opposite […]

The Presentation Skills Of Steve Jobs: Tips From The Master

I’ve said it before on AdPulp, and it bears repeating: If you really want to get ahead in the advertising industry (or any industry for that matter), develop your presentation skills. It takes practice, it takes skill, and it takes a flair for the dramatic. Of course, it helps to be presenting something insanely great. […]

Dead Tree Publishing’s Bad-For-the-Environment Math

Many industries have built-in inefficiencies that some don’t want to see fixed, for there’s money to be made in these dark zones. For instance, say your team adopts new technology that improves efficiency. Some might fear that change because greater efficiency can lead to fewer billable hours, at least in the short term before more […]

Want People To Search For Your Product Or Service? Give Them A Reason To.

At the airport “being searched” is a royal pain. On the Web it’s the golden rule. According to The Wall Street Journal, marketers are becoming more savvy searchers. For instance, VW is sharing information across its dealer network so dealers and corporate don’t compete for a key phrase like “GTI Atlanta.” The article also argues […]

In This Spot Nothing’s Greener Than Red White and Blue

Renewable Fuels Association’s tagline, “Right Here, Right Now,” is a strong position for ethanol–the only clean-burning liquid fuel that’s readily available today. There may be better alternatives in our future, like biodiesel, but you can put ethanol in your car or truck right here and right now. Note: Too bad this spot doesn’t make use […]

And Action

TurnHere, a video production and advertising company, released a survey that not surprisingly says online video will continue to have a prominent place in the marketing arsenal. Some of TurnHere’s specific findings: Online video is the top marketing priority for 2010, edging out both email and search marketing Branded content is the preferred online video […]

Mock Tourism Group Sees Bright Side of the Meltdown

Canadian Tourism Federation is a spoof from Adbusters. [via Osocio] Share

Mac Helps A Young Lady Move In

Microsoft formally introduced Windows 7 Thursday at a launch event in New York City. Speaking at the event, CEO Steve Ballmer called the OS more responsive and “less busy” than its predecessor, the widely maligned Windows Vista. Microsoft needs the product to be a hit, as Windows sales have slumped badly of late, according to […]

Size Matters To Mini Drivers

[via German site, Brain Wash] Share

Do You Have Love For Honda? Express It.

Ad Age is reporting on how happy Honda is with it’s “Social Experiment,” a mostly viral effort with some TV sprinkled on top. In August, Honda quietly launched an official Facebook page, themed “Everybody Knows Somebody Who Loves a Honda,” to recruit fans of the brand. Honda initially supported the site with a sprinkling of […]