Southern Comfort is going back to its roots. Specifically, to its creation story in 1874 when New Orleans bartender, M.W. Heron, concocted the recipe. It's a smart move for SoCo to put New Orleans front and center in their new campaign from Arnold Worldwide. The Crescent City is an easy sell. It's America's "other." A Las Vegas with history and class. If SoCo connects meaningfully to the magic of New Orleans, and …
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