Spotlight On NW Creative: Danner Boots

Danner is a Portland-based boot company that’s been in business since 1932. The company invested in a series of industrial films to advance their “Crafting Higher Standards” campaign. The short films were shot by Tadd Meyers on a 5d MkII on location at Danner’s factory, sweetened by Digital One and edited by Transparent Studios.

“Defy The No” And Other Rumblings

Sally Hogshead has collected some of her “recent tweets, online posts, random mumblings, little ditties–that sort of thing” for your benefit and hers. She adds, “feel free to print, post, or plagiarize to your heart’s content.”

Hourly Rates To Match The Colossal Egos

According to Ad Age, the 4As conducted a compensation study at more than 230 marketing agencies of varying sizes, geographies and specialties. A chief creative based in the New York Metro area billed an average of $751 an hour last year — more than double what a chief creative in other parts of the Eastern […]

White Noise

Why did Fallon/London got to Seydisfjordur, a small village in Iceland, and fill it with speakers that played music from the likes of Death In Vegas, Bob Dylan and the Guillemots? To make a short film, of course. “Believe in superior sound experiences,” Sony says. Okay, I will. [via Creative Review]

So Much For Saturn

Ad Age reports that “It’s the end of the road for Saturn, as General Motors pulls the plug on the iconic car brand following an11th-hour breakdown in talks with would-be buyer Roger Penske.” Penske terminated the deal because it was unable to secure a source of new product beyond what GM would build on contract.

Branded Utility Worth Paying For

Kraft has long helped busy people plan their meals. Now, the foods giant is helping busy people with an iPhone and $.99 plan their meals. Ad Age spoke to Ed Kaczmarek, director of innovation-new services at Kraft Foods, about the brand’s decision to charge for their iPhone App. We look at iFood Assistant as a […]

Spotlight On NW Creative: Ben’s Cork Cards

Ben Sellon is a 25-year old copywriter living in Portland and looking for work. Naturally, he mingles with industry types and hands out his card. But in Ben’s case it’s not just a business card that he hands out. Rather, it’s a hand-made statement about his DIY ethos, his willingness to get his hands dirty […]