Copywriter, Nathan Archambault, writes Maybe I’m Gravy, a blog about the sport (not to be confused with his sports blog). On said blog, he posits that ad agencies are shifting (or need to be) from making ads to creating cults. Ad agencies will still be idea factories. But creating ads is going to become a [...]
P&G Taps Journalists To Connect With Consumers
October 30, 2009 By 4 Comments
Procter & Gamble is funding content, a.k.a. “independent editorial” in effort to reach their desired demographic, in this case women aged 21 to 34. According to BrandWeek, P&G is working with Web content syndicator Studio One Networks. The result is a new editorial offering– Life & Beauty Weekly–created specifically for Procter & Gamble. Studio One [...]
Quirky Brits…
October 29, 2009 By 2 Comments
I kind of like this spot for Richmond Sausages, but not as much as I like AdLand Suit’s response to it. Richmond make almost-sausages for Bastards that used not to be Bastards and would like to be ineffectual Not-Bastards again. And so it is with great pleasure that I invite everybody involved in making both [...]
Today In Twitterverse: Lists
October 29, 2009 By Leave a Comment
You either like runny eggs or you can’t tolerate that kind of mess on your plate. Twitter’s no different. The place can get messy in a hurry and a messy home is no place for an infovore to dwell. That’s why Twitter has been testing its new lists feature among a select group of Tweeps. [...]
Friends Don’t Let Friends Go Long Without eMail
October 29, 2009 By Leave a Comment
What can AdPulp provide in an email that you don’t get on the site, or elsewhere in the vast reaches of the Interwebs? I’ve been asking myself that question ever since Friend of AdPulp, Tom Asacker, grabbed me by the virtual lapels and told me to start an email newsletter at once (many mooons ago, [...]
HHCC.Com Gets Comfortable In Its New Skin
October 28, 2009 By 1 Comment
In February of 2006, Hill Holiday scrapped their brochureware site in favor of a blog. Now they’re taking things a little further and I’m intrigued by the way Baba Shetty, Hill Holliday’s Chief Media Officer, describes the agency’s new site: First, the site is built on a platform that gives us enormous flexibility to create [...]
Southern Comfort Is A Bouillabaisse of French Pirate Jazz, Etc.
October 28, 2009 By 1 Comment
Southern Comfort is going back to its roots. Specifically, to its creation story in 1874 when New Orleans bartender, M.W. Heron, concocted the recipe. It’s a smart move for SoCo to put New Orleans front and center in their new campaign from Arnold Worldwide. The Crescent City is an easy sell. It’s America’s “other.” A [...]
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