Copywriter, Nick Carter, used to work at Wieden + Kennedy. Then the day came for him to "unpack his Adidas" and move across town to ID Branding. Carter explains some of his motivations: Since I read this book, read for the first time writing that spins beauty from air as if magic was easy, makes you forget it's writing at all, really, and not something that's happening in front of you, right now, for real, I've …
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