1800 Tequila unleashed new TV creative today from New York’s Agent16 that features The Soprano’s Michael Imperioli. Kick Back: Shot Top The brand has scheduled air time on ESPN, Comedy Central, and others along with an online component scheduled for Sports Illustrated and Yahoo! Sports. “Kick Back” grabbed by my attention as the stronger of […]
According to youth marketing agency, Archrival, there is no big secret to social media success, just deliver the message in a form that a college student can interpret and process on their own terms. When Nebraska Book Company, a used-textbook company, sought to launch a Student Marketing Manager Program for fall 2009, the brand decided […]
Ad Age has recognized some under-recognized agencies in its first-ever Small Agency Awards. Ad Age Editors, Jonah Bloom and Matthew Creamer say, “we had only two categories, Agency of the Year and Campaign of the Year, recognizing that dividing work by medium or discipline now is anachronistic.” That kind of solid thinking deserves its own […]
MusicFestNW is happening later this week in Portland, which as you may know, is a magnet for indie bands. Last year, we saw M. Ward, Britt Daniel, Blue Skies for Black Hearts and Anders Parker care of MFNW. This year, we hope to see Helio Sequence, Arctic Monkeys, Viva Voce and The Long Winters, among […]
For the first time, Puma has underwear, excuse me, “bodywear,” to sell. With the help of Droga5, Puma found a way to show it off with a twist. The PUMA Index is a web and iPhone application that tracks global stocks. As stocks go down, PUMA Index models shed layers of clothing, undressing all the […]
RBC Royal Bank and Toronto International Film Fest are conducting an Emerging Filmmakers Competition where 25 filmmakers are asked to develop a 3-4 minute short film. This year’s theme is water. The top five films will be judged during the 2010 Festival by online voters and an official jury. To promote the competition, RBC and […]
Toby Barlow and Team Detroit nailed it with this Dennis Leary-narrated Ford F-150 spot that sells smarts and power in the same package. The spot is actually 10 months old, but is being aired again now that NFL football is back on the tube. Works for me. Here’s hoping it also works for Ford.
Football is war and to win a war you need monsters. Wieden + Kennedy and Nike Football capture this perfectly in the Pro Combat “Alter Ego” spot below. The spot stars Adrian Peterson of the Minnesota Vikings–the best running back in the league today. The use of slow-mo, black and white photography and the horror […]