According to The New York Times, other headlines in this new campaign from Quaker City Mercantile in Philadelphia, include “sweaty outdoor festival friendly,” “extra inning friendly,” “your flight just got canceled friendly,” “ridiculously long conference call friendly” and “fancy hotel friendly.” It occurs to me that people who encounter these ads might not know what’s […]
Why, why, why? Yahoo! is launching a new ad campaign and from the looks of it, it’s terrible. Naturally, Elisa Steele, Yahoo’s EVP & Chief Marketing Officer doesn’t see it that way. She ill-advisedly tries to sell her shit kabons on Yodel Anecdotal, a company blog. This is much more than an advertising campaign. It’s […]
Once upon a time, retail advertising or what’s now often called “shopper marketing” (for reasons unknown), used to take a back seat to brand-building ideas, but that’s changing. According to Ad Age, P&G is one of the companies busy changing the score. If it doesn’t work at the store, it’s no longer a good marketing […]
Universal, Orlando has a new ride called Hollywood Rip Ride Rockit, which is supported by new Spinal Tap-inspired work from David&Goliath.
Travel Portland has an easy “product” to package and sell to potential visitors, for Portland in pictures pretty much tells the “come and visit” story. [via author Donald Miller]
As you know, we like to give out specially made awards to deserving ads. The Bud Light ad above is the lucky recipient of AdPulp’s Most Creative Use of a Bassett Hound In A Beer Ad. Congrats to all involved!