Product glorification by Saatchi & Saatchi New York. Ads directed by Jim Jenkins from O Positive. [via Media Post's Out to Launch]
Industry-Specific Blog-Like Media Creations Are Talk of the Town
September 30, 2009 By Leave a Comment
Simon Dumenco, a.k.a. the “Media Guy” at Ad Age, recently had a conversation with veteran journalist and entertainment-industry reporter Sharon Waxman about her success with The Wrap. I love her insight on what it takes to be successful online (from an editorial point of view). I’m learning and evolving as a writer and as an [...]
Whatever The Lie, It Will Be Told As Long As We Have The 1st Amendment And Rich Guys Willing To Pay For A Soap Box
September 29, 2009 By 1 Comment
When does advocacy work cross the line and become propoganda? I don’t know, but I know it when I see it. Excuse me? Legions of rational minds disagree. With the help of The Washington Post, Eric Berger, a science writer at the Houston Chronicle draws a straight line from the sham known as CO2isGreen to [...]
You Can Run, But You Can’t Hide (Unless You Leave All Your Devices At Home)
September 29, 2009 By Leave a Comment
Ad Age is reporting that Mother/New York is working with NBC Local Media to create hyperlocal content solutions in 10 key U.S. markets. …the partnership with NBC will see the agency playing at the intersection of advertising, marketing and programming, potentially creating new kinds of content in the burgeoning local arena. Mother Productions will have [...]
Sports Heroes Are The Embodiment of Story
September 28, 2009 By Leave a Comment
According to Creative Social, 180/Amsterdam and 180′s offspring agencies Riot & Detail are making graphic novels the content centerpiece of the new Adidas Football campaign. Fans can pick up a graphic novel in store and an i-Phone app is on the way. To bring these stories to life 180 enlisted the help of three of [...]
Money Evaporates from Big Media’s Moat
September 28, 2009 By Leave a Comment
New York Times media columnist, David Carr, read an advance copy of The Curse of the Mogul: What’s Wrong With the World’s Leading Media Companies. He says the book maintains that in the aggregate since 2000, large media companies have written down $200 billion in value. After more than 100 digital business deals since 2000, [...]
Turning Hard Work Into Hardware
September 28, 2009 By Leave a Comment
If you’re searching for the agencies with the largest trophy cases, here’s a good place to begin. Creativity compiled results from six leading awards shows–ADC, AICP, ANDYS, Cannes, Clios, D&AD and One Show–to come up with this top ten list of most awarded agencies in the world.
What A Waste
September 28, 2009 By 2 Comments
Last week we brought your attention to Yahoo’s creatively challenged $100 million ad push. Here’s the TV piece of the new You-centric campaign: Sadly, this ad looks like any number of credit card or soft drink ads we’ve all seen a thousand times before. By showing us a world of diversity, we are meant to [...]
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