Product glorification by Saatchi & Saatchi New York. Ads directed by Jim Jenkins from O Positive. [via Media Post's Out to Launch] …
Continue Reading about Progresso, Your Soup May Be Too Good →
By David Burn
Product glorification by Saatchi & Saatchi New York. Ads directed by Jim Jenkins from O Positive. [via Media Post's Out to Launch] …
Continue Reading about Progresso, Your Soup May Be Too Good →
By David Burn
Simon Dumenco, a.k.a. the "Media Guy" at Ad Age, recently had a conversation with veteran journalist and entertainment-industry reporter Sharon Waxman about her success with The Wrap. I love her insight on what it takes to be successful online (from an editorial point of view). I'm learning and evolving as a writer and as an reporter, and I've allowed myself to be a lot more personal with The Wrap than I've ever …
Continue Reading about Industry-Specific Blog-Like Media Creations Are Talk of the Town →
By David Burn
When does advocacy work cross the line and become propoganda? I don't know, but I know it when I see it. Excuse me? Legions of rational minds disagree. With the help of The Washington Post, Eric Berger, a science writer at the Houston Chronicle draws a straight line from the sham known as CO2isGreen to Corbin J. Robertson, Jr., of Houston. Robertson is chief executive of Natural Resource Partners, a coal company. H. …
By David Burn
Ad Age is reporting that Mother/New York is working with NBC Local Media to create hyperlocal content solutions in 10 key U.S. markets. ...the partnership with NBC will see the agency playing at the intersection of advertising, marketing and programming, potentially creating new kinds of content in the burgeoning local arena. Mother Productions will have a staff of 12-15, including writers, motion designers, editors, …
Continue Reading about You Can Run, But You Can’t Hide (Unless You Leave All Your Devices At Home) →
By David Burn
"Transmit the message, to the receiver hope for an answer some day" -David Byrne Media Arts & Disruption, a TBWA\ blog, kindly offers up Lee Clow's philosophy on the state of the ad game today. Or "media arts" game, as the case may be. It's a short but stimulating read. For instance, here's one key paragraph: I also believe that we can't treat people as consumers anymore. They have already become audiences. They …
By David Burn
Again, the writing on Mad Men is penetrating and on point. In this week's episode, the powers that be put the squeeze on Don after he brings a big fish (Conrad Hilton) into their deepening pond. The partners want Don to sign a three-year contract to ensure he doesn't just get up one morning and decide to walk, with or without said hotelier. Naturally, Don resists and Bertram Cooper persists. As I said last week, …
Continue Reading about When You Bring The Heat, You’ll Be Asked To Stoke The Fire →
By David Burn
According to Creative Social, 180/Amsterdam and 180's offspring agencies Riot & Detail are making graphic novels the content centerpiece of the new Adidas Football campaign. Fans can pick up a graphic novel in store and an i-Phone app is on the way. To bring these stories to life 180 enlisted the help of three of the best Graphic Novel artists around: Jae Lee, J G Jones and Ryan Benjamin. …
Continue Reading about Sports Heroes Are The Embodiment of Story →
By David Burn
New York Times media columnist, David Carr, read an advance copy of The Curse of the Mogul: What's Wrong With the World's Leading Media Companies. He says the book maintains that in the aggregate since 2000, large media companies have written down $200 billion in value. After more than 100 digital business deals since 2000, Sony, Time Warner, NBC Universal, Disney, Viacom and the News Corporation have mostly written …
Continue Reading about Money Evaporates from Big Media’s Moat →
By David Burn
If you're searching for the agencies with the largest trophy cases, here's a good place to begin. Creativity compiled results from six leading awards shows--ADC, AICP, ANDYS, Cannes, Clios, D&AD and One Show--to come up with this top ten list of most awarded agencies in the world. …
By David Burn
Last week we brought your attention to Yahoo's creatively challenged $100 million ad push. Here's the TV piece of the new You-centric campaign: Sadly, this ad looks like any number of credit card or soft drink ads we've all seen a thousand times before. By showing us a world of diversity, we are meant to find ourselves in the mix and agree, "Yeah, that's me!" But who does that? Yahoo might be a solid company with …
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