Thanks To Some People From Miami, Boulder’s Creative Rep Continues To Develop At Rapid Pace

For the past 20 or so years, advertising finishing schools like Portfolio Center, Miami Ad School and Creative Circus have served as a primary route to a better portfolio and job offer at a top firm. Then came VCU and its Masters program, offering something the others do not, namely a Masters degree from an […]

Dude, You’ve Been Punked by The Captain

Diageo’s Captain Morgan Rum is an entry level spirit, an easy switch from beer. Thus, the brand’s marketing is aimed squarely at 21-24 year old drinkers. What do people in this demo want? According to the brand and its interactive partner, MRM Worldwide, they want pranks. And since everyone’s all about their mobile handset these […]

Clean Coal Uses Clean, Cheap Stock Photos

Over at DailyKos they’re having some fun pointing out the use of low-cost iStockPhotos by a coal industry lobbying group. I guess the “Foundation for American Coal, Energy And Security” would rather spend its money buying off Congressmen, not paying for original photography. Now stock photography is being used more and more for all sorts […]

Nothing Hits Like A Shot of Three-O

Three Olives Vodka is launching its first-ever television campaign on Monday. The spots will air on top cable channels including BRAVO and E!, and will be supplemented by major online buys like TMZ and Perez Hilton. Agency: Agent 16/New York

Advertising And Editorial To Live Happily Ever After

Until now, I’ve never heard of Tyler Brûlé and his magazine, Monocle. I know, I know, I need to get out more. Interestingly, tough-nosed David Carr of The New York Times has heard of him and he makes the man and his $10-an-issue-magazine sound grand. Of course, I’m a big fan of finding sponsors for […]

Evolution Doesn’t Favor the Weak Or the Intransigent

Ad industry bloat–as represented by $499.1 billion in global ad spending for 2008–is over and the industry is changed forever. At least that’s the word from Sir Martin. According to The Wall Street Journal: The advertising industry “can return to what it was, but it’s not going to be the same,” WPP Chief Executive Martin […]

Bear Grylls, You Have No Competition

Teva has launched a Web series called The Naturist, which features Gavin McInnes of Vice Magazine fame. He is an expert at what not to do while “surviving” outdoors. Fortunately, he has one thing going for him, he’s wearing the new Teva Riva. So when everything goes wrong–and it will–Gavin’s feet will still be comfortable […]

Apple Says Top Rated PCs Are Really Just Slimy Guys In A Suit

Surprise, You’re On Candid McCamera

According to The Boston Globe, Arnold Worldwide convinced Boston University to make its marketing and advertising students availabe for a McCafe commercial. Officials at Arnold, which handles McDonald’s breakfast account, believed the ad could serve as a lesson for students. Crews from Redtree Productions, the company that Arnold worked with on the ad, fitted three […]

Words Move Me

Erick Schonfeld of Tech Crunch reports on Sony’s foray into micro-messaging. In conjunction with today’s announcement of a new wireless Sony Reader, the electronics giant also launched a literary clone of Twitter called Words Move Me. The site falls into the category of viral social marketing–there are links to the Sony Reader website and eBook […]