Daffy’s Moves The Decimal

Promotions typically award one or a handful of people, which means a promo has to work hard to generate buzz for it to be an effective mass marketing tool. The latest promotion from Daffy’s, a discount clothing brand that operates 17 stores in New York and North Jersey, and one in Philadelphia, is grabbing the […]

Things Marketing People Love

Sometimes the more frivolous the blahg, the better. Things Marketing People Love is one of these times. Just in case you choose not to click over to TMPL, here are a few more things marketing people love: the new receptionist; wearing oversize headphones at their desk; black t-shirts; ungodly-expensive square framed glasses; data visualization; ironic […]

You Can Control Your Data, Or Be Controlled By It

Ernie Schenck’s column in the current print edition of Communication Arts is called “Creativity Interruptus.” In the piece Schenck details the difficulty he has concentrating in a world full of digital distractions. Schenck says, “It’s mind-popping, all the stuff that’s just waiting inside that T1 line, just chomping at the bit, aching to get inside […]

With Its Agency RFP, Zappos Steps In It

I have no personal interest in the Zappos RFP like I did with the Current TV one, but Mike Wolfsohn of Ignited does. He says Zappos didn’t spend much time with his agency’s response: We submitted our response online in the form of a blog. It gave us the opportunity to have lots of contributors […]

Spotlight On NW Creative: Olio United

Portland is home to lots of eco-enterprises, including several notable companies in the fashion realm like Olio United. Olio United’s mission is to carry products that are aesthetically inspiring and beneficial to people’s lives, from the maker of the product to the consumer. When Olio needed some messaging that would boldly tell the story of […]

Minneapolis Tries To Heat Up Again

A new website, MinneADpolis, will try to get clients and prospective employees buzzing about the famously creative city again. From The New York Times: “Honestly, you get sick of seeing all the work handed to New York and the coasts,” said Keith Wolf, partner and chief creative officer at Modern Climate, the new name as […]

Bono and Edge Leave Their iPhones at Home

Visit Blackberry.com/U2 for more info on the brand’s integration with Ireland’s most popular rock band. Agency: Arc Worldwide, Chicago Director: Alex Courtes of Partizan

Driving A Passat Will Make You Happy, Even If The Rest Of Your World Is Falling To Pieces

Few industries need positive thinking as much as the auto makers of the world, so I can see why this spot got approved and produced. Agency: DDB, London Director: Noam Murro of Biscuit Filmworks