Cinema advertising is a good venue for stretching the brand’s voice. The Economist is certainly stretching its well trained voice here with the help of tight rope artist Florent Blondeau. The ad is meant to be a metaphor for the pleasure one derives from connecting different ideas, something the magazine is particularly good at doing.
This e-mail slipped past my spam filter this morning: I do appreciate it when marketers, no matter how low on the respect totem pole, capitalize on news events in a relevant way. It shows someone is paying attention. And wills are an important thing to have if you’ve got a lot of cash or a […]
Toronto’s Head Gear Animation and Due North Communications have completed three 3D cinema spots for Dairy Farmers of Canada. Here’s one: The spots are currently playing in Cineplex theatres throughout Ontario and the Maritime Provinces along with the trailers before screenings of Ice Age 3D.
Everyone loves babies who do adult-like (or teen-like, in this case) things, right? Well, the 80’s were good to Evian water and I suppose the brand is hoping 80’s nostalgia will help them out. From Brandweek: Evian is hoping for a viral hit on the Web to launch the campaign in the U.S. It is […]
News broke on Adweek yesterday that the Current Media agency review, first announced via Twitter, has been put on hold and that the person who initiated the review, Jordan Kretchmer, has left Current. From Adweek: When reached via e-mail, [New SVP of Marketing Michael] Streefland acknowledged the pause in the review, indicating that Current executives […]
What can advertising pros learn from the dear departed Billy Mays? I had a few thoughts, like this one: Make a promise, not an overpromise. Sure, the yelling and selling makes it seem like the product being hawked will save your life, but actually, the promises made in most infomercials are much more mundane. You’ll […]