Editor’s note: Copywriters need to practice. So go ahead and supply some copy for this spec ad in the making. Headline: Your copy here Tagline: Your copy here
More and more, new books are getting their own online trailers. This one looks interesting: According to the author’s blog, it will be available in September. Don’t confuse it with a similarly titled book by Mark Tungate about the history of advertising.
I’m a big Paul Hawken fan because he uses his business to help foster social change. He understands how powerful business is in our society and what a business leader who is on his game can do. Inspire people to be better versions of themselves is what great leaders do, whether they’re in business or […]
Apple Inc. legal representatives asked Microsoft Corp. two weeks ago to “stop running” advertisements suggesting Apple’s computers are expensive. According to The Wall Street Journal, the interaction has emboldened Microsoft, which plans to continue with its “Laptop Hunter” marketing campaign after learning how effective the advertisement’s underlying message is in rankling Apple. Microsoft Chief Operating […]