Leroy Smith Has The Best Fake In The Game

In a culture awash with self-help books and DVDs, Tony Robbinsesque seminars, and late night pitches on TV, Leroy Smith really has little to worry about. That’s because his infomercial is simply better than all the rest. Learn more at GetYourBasketballOn.com. Share

Word of the Day: Adroit

Toyota Prius and Dictionary.com are working together on an innovative contextual advertising program. According to The Wall Street Journal: With help from Saatchi & Saatchi, the car maker is working with Dictionary.com for ads targeted to the definitions of words such as “sustainability,” “green” and “moonroof.” Those keyword-based ads launched last week, but Prius also […]

The Recession’s Psychological Toll

Americans want to get back to business. Or at least that’s the message in this Time Magazine “Money & Main St” article from Sean Gregory. The article’s backbone is a new study from WSL Strategic Retail. Apparently 1 in 4 of the shoppers WSL surveyed said they were “tired of watching every little penny and […]

Ads To Enter Digg’s Popularity Contest

Adweek and the San Francisco Chronicle are both reporting on Digg’s new advertising format which will let site members collectively decide which ads are worth viewing and which ads are not. “We’re democratizing content,” said Mike Maser, chief strategy officer for the San Francisco company. “Why not let them have some control over the advertising […]

Today In Twitterverse: Barlow’s Attention

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Nestea Plunges Into Web Series Product Placement

BrandFreak and The Hollywood Reporter are both pointing to a new branded entertainment deal between Nestea (a Coca-Cola product) and NBC Universal Digital Studio. The companies are teaming up on a “CTRL” a new Web series based on Robert Kirbyson’s Sundance short “CTRL Z.” Nestea, which was not involved in the initial short, is helping […]

Microsoft Believes It’s Time To “Bing & Decide”

Drop that search engine, or I’ll shoot. That’s the thinking in Redmond apparently. After all, search–an area dominated by Google and Yahoo–is just too good to pass up. Hence, it’s time to use a “decision engine” to “Bing and decide.” Ad Age reports on the motivations for the new product launch and the ad campaign […]

Free Rides Are For Scholars, Not Failed Auto Brands

Not getting paid for work rendered is a real bitch. And according to The Wall Street Journal, there’s some serious bitching going on right now. Monday’s bankruptcy filing by General Motors sent chills down Madison Avenue as the car maker disclosed what it owed advertising and media agencies. The car maker disclosed that it owed […]

Friendly Online Chatter At An All Time High

Where does the time go? Now, there’s an answer to this rhetorical riddle. Brian Solis dug into a new report from

My Resume Is Tobacco Stained

When I was working on the Camel account I would have refrained from posting this new anti-tobacco spot from Arnold. Thankfully, I have no such reservations today. [via Adfreak] Share