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Toyota Prius and Dictionary.com are working together on an innovative contextual advertising program. According to The Wall Street Journal: With help from Saatchi & Saatchi, the car maker is working with Dictionary.com for ads targeted to the definitions of words such as “sustainability,” “green” and “moonroof.” Those keyword-based ads launched last week, but Prius also […]
Americans want to get back to business. Or at least that’s the message in this Time Magazine “Money & Main St” article from Sean Gregory. The article’s backbone is a new study from WSL Strategic Retail. Apparently 1 in 4 of the shoppers WSL surveyed said they were “tired of watching every little penny and […]
BrandFreak and The Hollywood Reporter are both pointing to a new branded entertainment deal between Nestea (a Coca-Cola product) and NBC Universal Digital Studio. The companies are teaming up on a “CTRL” a new Web series based on Robert Kirbyson’s Sundance short “CTRL Z.” Nestea, which was not involved in the initial short, is helping […]
Drop that search engine, or I’ll shoot. That’s the thinking in Redmond apparently. After all, search–an area dominated by Google and Yahoo–is just too good to pass up. Hence, it’s time to use a “decision engine” to “Bing and decide.” Ad Age reports on the motivations for the new product launch and the ad campaign […]
Not getting paid for work rendered is a real bitch. And according to The Wall Street Journal, there’s some serious bitching going on right now. Monday’s bankruptcy filing by General Motors sent chills down Madison Avenue as the car maker disclosed what it owed advertising and media agencies. The car maker disclosed that it owed […]