Jeff Goodby Doth Protest Too Much

The latest voice to chime in about the increasing triviality of awards shows is Jeff Goodby, writing in Ad Age: It’s fast becoming clear that the majority of things we’re rewarding, as an industry, are either small or marginal efforts for legitimate clients, things we made for real clients that the clients seem not to […]

Kids Today (They Like Adverts!)

Critics of advertising love to drone on about how much people hate advertising. I say as much in this forum on a regular basis. But here is new research from Australia that refutes this basic premise. In case you didn’t click through the slide show, it says on Slide 7 that 30% of respondents “love […]

Wikipedia Has Answers, But The New Guy Has Commercials! (part of Discovery Communications) is ready to answer your questions. That is, if your questions are “How does nicotine work?” Or “Is hyrdogen fuel dangerous?” And so on.

Kruse’s Ship Is Called “Brand Love”

Last August I flew to ATL to pitch a room full of high powered marketing execs on BFG’s ability to deliver exceptional content and online brand experiences. Carol Kruse, VP of Global Interactive Marketing at Coke put that meeting together for us. Here she is at Cannes speaking about some of the things that matter […]

Running The Numbers

Invesp Consulting spent eight months perfecting their blog rank algorithm. I’m glad they put so much thought into it, because AdPulp is ranked in the top ten and I like that. Why does any of this matter? It doesn’t. Unless, we’re pitching a potential advertiser. Potential advertisers like to know things like “AdPulp is the […]

Alice Sends You The Goods, a new e-commerce site, is trying to put a dent into those weekly trips to Target or Wal-Mart. BusinessWeek has more: Instead of buying the goods from manufacturers, marking up the price to make a profit, and then selling them–the traditional retail model–Alice makes no money on the sale of the goods. The manufacturer […]

I Am 100% Serious About This Lack of Seriousness

I don’t know what digital work Lars Bastholm and crew are recognizing with a Lion at Cannes this week. But I do know a site that deserves an award. Big time! is not only strategically on point, it’s executed beautifully. Let me share some of the site’s pithy copy (and advice for Social Media […]

Want To Learn About Yourself? Get To Work.

Peter D. Kramer is a Clinical Professor of Psychiatry at Brown University. Writing in The Wall Street Journal, Karmer observes how work and one’s work environment shapes one’s world. The observations are obvious, but I like the way the professor describes things. When it functions well, the office teaches all of us when to stand […]