Spotlight on NW Creative: Visit Idaho

Idaho Ad Agencies is reporting that Boise agency Drake Cooper and Spokane production team North by Northwest are producing an online reality series for the Idaho Travel Council. “Adventures in Living,” features a family of four from Seattle who agreed to be filmed in return for a free 10-day trip through Idaho. According to the […]

Control Your Screens, Or Your Screens Will Control You

WE LIVE IN PUBLIC tells the story of the Internet’s effect on society as seen through the eyes of the greatest Internet pioneer you’ve never heard of, Josh Harris. Award-winning director, Ondi Timoner (DIG!), documented his tumultuous life for more than a decade, to create a riveting, cautionary tale of what to expect as the […]

When Billionaires Get Real, It’s Time for Concern

Microsoft’s Steve Ballmer was named Media Person of the Year at Cannes. But what he had to say at the awards ceremony was pure gloom and doom, not the kind of thing one might expect from a billionaire tech titan. According to the Guardian: Ballmer, speaking at the Cannes Lions International Advertising Festival, argued that […]

Clear Makes It Clear: Get Back In Line

Nothing says privilege like bypassing people standing in a long line, especially at a high stress terminus like an airport. That’s why Clear got $199 from 260,000 members interested in skating by security lines at 21 U.S. airports. But those Clear customers are now SOL. According to the Washington Post, New York-based Verified Identity Pass […]

It’s A Cup of Frozen Sugar

I often like Taco Bell’s advertising. But this latest spot from DraftFCB/Orange County doesn’t do it for me. Normally, I’d merely recognize that fact and pass on posting the commercial. I’m posting this one for one because I want to point out how lame the concept of a “breakation” is. Instead of forgoing a pay […]

Big Pay Day for Online Trade Pub

As a micro-media writer, editor and publisher I tend to get excited when I see others in the field doing particularly well. According to The Wall Street Journal, Nikki Finke, founder of LA Weekly supported, Deadline Hollywood Daily, has sold to Media Corp. in a deal estimated to be worth $10 million, including an […]

Jeff Goodby Doth Protest Too Much

The latest voice to chime in about the increasing triviality of awards shows is Jeff Goodby, writing in Ad Age: It’s fast becoming clear that the majority of things we’re rewarding, as an industry, are either small or marginal efforts for legitimate clients, things we made for real clients that the clients seem not to […]

Kids Today (They Like Adverts!)

Critics of advertising love to drone on about how much people hate advertising. I say as much in this forum on a regular basis. But here is new research from Australia that refutes this basic premise. In case you didn’t click through the slide show, it says on Slide 7 that 30% of respondents “love […]

Wikipedia Has Answers, But The New Guy Has Commercials! (part of Discovery Communications) is ready to answer your questions. That is, if your questions are “How does nicotine work?” Or “Is hyrdogen fuel dangerous?” And so on.

Kruse’s Ship Is Called “Brand Love”

Last August I flew to ATL to pitch a room full of high powered marketing execs on BFG’s ability to deliver exceptional content and online brand experiences. Carol Kruse, VP of Global Interactive Marketing at Coke put that meeting together for us. Here she is at Cannes speaking about some of the things that matter […]